Director, Marketing, SEA

Responsibilities: Strategic Leadership: Develop and implement comprehensive B2B marketing strategies that encompass brand building, demand generation, and customer engagement across multiple channels.​ Surface and champion customer insights that enrich our understanding of our target audience, and craft a value proposition that resonates with key segments. Integrated Campaigns: Lead the creation and execution of integrated marketing campaigns, including digital marketing, events, content marketing, SEO, ABM, and performance marketing, to drive measurable business outcomes.​ Performance marketing: Drive scalable demand generation campaigns to deliver user growth via performance marketing, SEO, influencers, and more Field marketing: including first and third party events, comarketing with partners, product launches and ABM Team Management: Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, accountability, and continuous improvement.​ Cross-Functional Collaboration: Work closely with sales, product, and global marketing teams to ensure alignment and maximise the impact of marketing initiatives.​ Market Expansion: Identify and capitalise on opportunities to expand Airwallex's presence in Southeast Asia, tailoring strategies to local markets while maintaining brand consistency.​ Data-Driven Decision Making: Utilize analytics and market research to inform strategy, optimise campaigns, and report on key performance indicators

Who you are We're looking for people who meet the minimum

qualifications for this role. The preferred

qualifications are great to have, but are not mandatory. Minimum

qualifications: 15+ years of marketing experience, with a strong focus on B2B marketing in technology or fintech sectors.​ Extensive team management experience Familiarity with the Southeast Asian market landscape and cultural nuances. Proven track record of developing and executing integrated marketing campaigns that drive both brand awareness and lead generation.​ Demonstrated experience in leading and scaling marketing teams across multiple markets.​ Strong analytical skills and a data-driven approach to decision-making.​ Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.​ Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.​ Preferred

qualifications: Experience in the fintech industry or high-growth startup environments.​ ​Proficiency in marketing automation tools and CRM systems.​ Applicant Safety Policy: Fraud and Third-Party Recruiters To protect you from recruitment scams, please be aware that Airwallex will not ask for bank details, sensitive ID numbers (i.e. passport), or any form of payment during the application or interview process. All official communication will come from an @ airwallex.com email address. Please apply only through careers.airwallex.com or our official LinkedIn page. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. Equal opportunity Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit,

qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

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