About the role
Define and implement Marketing's measurement strategy, partnering with leaders across marketing, sales, analytics, product & finance, and transforming ambiguous business questions into clear, outcome-based measurement frameworks that link marketing efforts to growth, revenue, and strategic objectives. Design and execute scalable, rigorous measurement systems, converting business goals into actionable metrics, analytical methodologies, and implementation roadmaps across platforms, data pipelines, and reporting layers. Establish trust and foster adoption at scale, instituting standards for data quality, governance, and compliance, and leading operational changes to integrate measurement systems seamlessly into marketing workflows. Translate complex data signals into executive-ready guidance, elevating storytelling to inform leadership decisions regarding prioritization, optimization, and investment allocation. Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 10+ years of marketing operations, program management, project management, or related experience OR equivalent experience. Master's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 8+ years of marketing operations, product management or related experience OR Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 12+ years of marketing operations, product, or related experience OR equivalent experience. 7+ years of hands-on experience in marketing measurement, including designing and implementing attribution models, incrementality testing, and/or Media Mix Modeling (MMM) at scale 7+ years of experience leading change management initiatives, driving adoption of new measurement systems, process improvement, frameworks, or standards across large, cross-functional marketing organizations 5+ years of experience operating in privacy-first measurement environments, with demonstrated fluency in cookieless measurement approaches, consent frameworks, and advertising data governance 5+ years of experience working with modern marketing data and AI platforms, including analytics tools, data pipelines, and emerging AI-driven measurement or optimization solutions Drives
