About the role
The Opportunity ModernFi is seeking a Marketing Manager to establish and lead our marketing function during a critical growth phase. In this highly visible role, you will develop and execute comprehensive marketing strategies that drive brand awareness, lead generation, and sales enablement. As an early marketing hire, you will own strategy, content creation, digital marketing, and analytics while building the foundation for our marketing operations. This role offers significant autonomy and the opportunity to shape how ModernFi communicates its value proposition to financial institutions.
The Role
Responsibilities Develop and execute ModernFi's marketing strategy, including positioning, messaging, and channel strategy. Create compelling content across multiple formats (website copy, blog posts, emails, social media, sales collateral, case studies, etc.). Coordinate and execute marketing programs including webinars, executive dinners, industry events, and digital campaigns. Build and manage our digital presence across website, social media, and email marketing channels. Design and produce marketing collateral (alongside external agencies and contractors) including presentations, one-pagers, and newsletters that clearly communicate our value proposition. Collaborate closely with sales to develop materials that support the sales process and accelerate deals. Establish metrics to measure marketing effectiveness and continuously optimize based on data. Manage relationships with external agencies and contractors as needed. Stay current on fintech industry trends and competitive landscape to inform marketing strategies. About You 5+ years of marketing experience, preferably in fintech, B2B SaaS, or financial services, with demonstrated professional growth across your career. Strong content creation skills with an ability to translate complex technical concepts into compelling messaging. Experience with digital marketing channels and marketing automation tools. Data-driven approach to marketing with experience using analytics to measure and improve campaigns. Exceptional communication skills, both written and verbal. Ability to work autonomously while collaborating effectively across departments. Comfortable with and curious about AI tools. Exceptional attention to detail with a high-quality bar for written and visual work. Creative eye for design and content, with experience producing polished assets. Proactive self-starter who takes initiative to learn new tools independently. Thrives in ambitious, high-velocity environments and brings the same energy and commitment to their professional work that high-performers bring to any demanding pursuit. Track record of meaningful tenure and ownership within previous roles, with demonstrated ability to go deep on a function rather than just move through it.
