Staff Marketing Analyst

Staff Marketing Analyst Staff Marketing Analyst About RentSpree Renting should be faster, fairer, and less stressful than it is. We're the infrastructure that makes that happen. Four million users. 300+ real estate company and MLS partnerships. Ten years of consistent growth. From applications and screening to payments and lease management, the full rental journey runs on RentSpree. Recognized by Forbes as a Best Startup Employer and by BuiltIn Seattle as a Best Place to Work. Staff Marketing Analyst — Seattle, WA (hybrid) Join RentSpree's Data team as a Staff Marketing Analyst driving visibility across acquisition, revenue, and retention for our Marketing/Growth, Sales, and Success teams. Sitting at the intersection of revenue operations, data analytics, and GTM strategy, you'll be the primary data partner turning raw data into business outcomes, collaborating across US and Thailand time zones. Bring a proactive, builder mindset and take the lead.

What You'll Do Serve as the Staff Marketing Analytics Partner for Marketing/Growth, also supporting Sales and Customer Success, driving company-wide visibility across acquisition, revenue, and retention. Own marketing attribution end-to-end: design, build, and own the UTM tracking infrastructure, instrument and validate UTMs across the full path ( ad platform → session → signup → warehouse ), diagnose discrepancies and build trustworthy channel/campaign attribution that's easy to extend as marketing launches new channels (new sources/mediums, deeper UTM fields). Analyze full touchpoint distributions across the customer journey: quantify how touchpoints are spread and weighted, and determine how credit is assigned to each marketing channel (first-touch, last-touch, and multi-touch models) to show which channels truly drive conversions and where marketing should invest. Measure campaign performance from behavioral events (e.g., Amplitude conversions) and reconcile against Google Ads / Meta Ads platform numbers. Build and maintain executive-ready reporting that reconciles to company OKRs by acquisition channels. Define and standardize funnel metrics across acquisition → activation → conversion → retention , quantifying drop-offs and levers by segment and channel. Connect marketing spend and effort to outcomes using unit economics (LTV/CAC, payback, ROI) and communicate implications simply to executives. Design and evaluate experiments (A/B, plus holdouts/diff-in-diff when traffic is limited), maintain an experiment record with forecasted lift against OKRs , and partner with Product and Data to improve event taxonomy and tracking plans. Translate business questions into analytical frameworks and clear, actionable recommendations, actively driving the Marketing/Growth team forward through data and insights. Our job descriptions evolve with our business needs and priorities. Your role may include other tasks, projects, and team support. How You Work You own your roadmap end-to-end: set priorities, manage stakeholders directly, and drive work to be done. You context-switch across concurrent requests, delivering quick, decision-grade analysis under deadline while progressing longer-term infrastructure. You thrive on candid feedback and directly challenge: you accelerate solutions to win and challenge each other to win . Skills You Bring 6+ years in marketing/growth analytics, also supporting Sales or Customer Success, with cross-functional influence. Expert SQL on BigQuery ; reverse-ETL a strong plus; Hubspot campaign set up is a plus. Hands-on with paid-channel data (Google Ads, Meta/Facebook Ads), including UTM taxonomy design, campaign structure, and ad-platform reporting, and ingesting it into a warehouse (e.g., Fivetran/Stitch). Strong on funnel metrics, cohort analysis, segmentation, and A/B testing (including email). Experience with entity resolution / identity stitching , defining attribution windows , and building multi-touch / touchpoint credit and UTM/campaign attribution models . Working knowledge of CRM/marketing data models such as HubSpot, GA4, attribution platforms, and their limitations. Ability to translate business questions into analytical frameworks and clear, actionable recommendations. Qualities You Practice These are the principles we hire for and hold ourselves to: Own it end to end. Drive projects from idea to execution. Take pride in the work. Do what it takes. Communicate like a teammate. Direct, candid, and respectful. Give feedback well, receive it well, and build trust through transparency. Hold a high bar. Think critically. Stay curious. Keep looking for ways to do it better. Stay adaptable. Anticipate challenges, take initiative, and bring resourcefulness to whatever comes next. Experiment and learn fast. Try things. Learn from what doesn't work. Keep it simple. Debate well, commit fully. Push back constructively, contribute your point of view, then align and move together. AI is a core skill. Use AI tools to move faster and think sharper.