About the role
Meet Upside: We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives. The Impact You'll Make Upside is building a sophisticated, personalized engagement system that uses AI, marketing technology, and consumer data to bring users to the Upside app with the right message, creative, and incentive at the right moment to drive the next highest action for the consumer. This is one of Upside's highest-leverage growth opportunities, with the potential to meaningfully grow user acquisition, frequency, retention, and revenue. As the Principal Product Manager owning this space, you'll have the rare chance to build this system largely from the ground up — turning an ambitious, high-level vision into a concrete, sequenced roadmap, and making foundational calls about the systems, partnerships, and technology needed to bring it to life.
What You'll Do Own the strategy and roadmap for building Upside personalized growth engine. Translating a broad, ambitious personalization vision into sequential, buildable phases. Define clear
requirements and specs, and prioritize the backlog across the growth stack — data infrastructure, multi-channel outreach, app surface areas, creative personalization, and incentive systems — including build-vs-buy-vs-integrate decisions. Define success metrics and KPIs for the growth system, and use data to guide prioritization and validate impact. Lead efforts to drive multi-vertical (Fuel, Grocery, Restaurant) network adoption, identifying high-relevance users and targeting them with localized, personalized communications based on proximity to relevant retail locations. Run rapid experimentation on messaging and incentives, using results to identify what drives repeatable user habits before scaling successful patterns globally. Build a strong partnership with Upside's internal consumer marketing team, deeply understanding their needs and translating them into clear product
