About the role
We're looking for a Director of Web & AEO to own our digital front door — our website, organic search presence, and increasingly, our visibility inside AI-powered answer engines (ChatGPT, Perplexity, Gemini, AI Overviews, etc.). This is a hands-on, builder role for someone who thinks like a growth marketer, operates like an engineer, and is fluent in modern AI tooling as a way of working — not just a topic they optimize for. You'll be the single owner of how prospects and customers discover, experience, and convert on our web properties, at a company where technical credibility and trust are everything we sell.
What You'll Own Website strategy & execution — architecture, performance, conversion rate optimization, and the overall roadmap for our public site and content hubs. Manage development with third party contractors. SEO — technical SEO, on-page optimization, link strategy, and organic growth across core and long-tail keywords relevant to security buyers AEO (Answer Engine Optimization) — structuring content, schema, and information architecture so our brand and expertise surface accurately in AI search and chat-based answer engines Content-to-code velocity — using AI tools (LLMs, coding copilots, no-code/low-code platforms) to ship pages, landing experiences, and content updates faster than a traditional web team Analytics & experimentation — instrumenting the site, running structured A/B tests, and reporting on pipeline/revenue impact, not just traffic Cross-functional partnership — working closely with Product, Brand, Demand Gen, and Sales to make sure the site reflects where the product and category are heading PPC and digital advertising operations (Google, Bing, etc.) What Success Looks Like Organic traffic, keyword rankings, and AI-answer-engine visibility grow quarter over quarter Website becomes a measurable pipeline contributor, not just a brochure Site velocity increases — new pages, tests, and content ship in days, not months, aided by AI-assisted workflows You become the internal expert other teams turn to on where search and AI discovery are heading