About the role
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. We are looking for a Head of User Growth Strategy & Operations to help define and accelerate the next phase of growth for Snapchat in the United States and globally. This leader will identify our highest-leverage opportunities across engagement, retention, acquisition, creator ecosystem development, AI-enabled experiences, international expansion, and emerging product surfaces. This role sits at the intersection of product, strategy, operations, data science, and go-to-market. The ideal candidate combines analytical rigor with strong product instincts and a track record of driving measurable business impact in highly cross-functional environments. This role operates both as: A strategic architect of Snap’s long-term growth system An operational owner of company-level growth governance and execution alignment The ideal candidate is a high-judgment, highly hands-on operator who is equally comfortable setting high-level strategy and building executive-level narratives while getting deep into the details of ideation, execution and driving cross-functional alignment. This role requires driving outcomes through influence: aligning senior stakeholders, evaluating trade-offs, and pushing complex growth initiatives forward without a dedicated execution team.
What you'll do: Develop and drive Snapchat's long-term user growth strategy, continually investigating and identifying the highest-impact opportunities across the user lifecycle Define and operationalize Snap's company-level, cross-functional growth strategy to achieve our DAU and MAU targets Lead strategic analyses that inform executive decision-making and company priorities Partner closely with Product, Engineering, Design, Data Science, Marketing, and Operations leaders to shape product roadmaps and design tests and experiments that inform investment decisions and help define growth strategies for new product initiatives Establish, align, and monitor DAU Initiative-level goals and pacing, and drive accountability against them with Product, Engineering, Design, Data Science, and Finance teams Communicate recommendations and insights to senior leadership, influencing decisions across the organization Lead executive forums and updates covering DAU and MAU growth efforts and performance, including earnings materials and investor communications Knowledge, Skills & Abilities: Deep understanding of DAU and MAU growth loops, user acquisition and reactivation economics, and the trade-offs between growth investment and business efficiency Strong analytical rigor with deep comfort working with large, complex datasets to diagnose growth drivers, identify opportunity spaces, and surface non-obvious insights that inform product and investment decisions AI-first builder mindset with hands-on proficiency using LLMs (e.g., Claude, ChatGPT) and AI tooling to rapidly prototype analyses, automate workflows, generate production-ready artifacts (e.g., SQL, dashboards, specs), and accelerate product and growth experimentation cycles Exceptional executive communication skills — ability to synthesize complex, multi-stakeholder inputs into a clear, coherent narrative for senior leadership and investors Strong analytical judgment; comfortable using data to size opportunities, evaluate trade-offs, and drive decisions Proven ability to drive accountability across senior cross-functional stakeholders without direct authority Operational rigor: ability to manage multiple complex workstreams simultaneously with high quality and speed Comfort operating across both strategic and executional domains — from board-level narratives to hands-on campaign tracking and performance optimization Global market development instincts, with an understanding of geo-specific monetization dynamics, UX constraints, and growth cost structures Minimum
