About the role
Our Mission and Opportunity Early education is one of the most important determinants of childhood outcomes, a critical support for working families, and a $175B market that remains underserved by modern technology. Brightwheel is the largest, fastest growing, and most loved platform in early ed, trusted by millions of educators and families every day. We are a three-time Cloud 100 company , backed by top investors including Addition, Bessemer, Emerson Collective, Lowercase Capital, Notable Capital, and Mark Cuban. Our Team Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally.
Who You Are We're looking for an experienced SEO Manager to own and scale our non-paid traffic and lead generation strategy full-time. This is a senior individual contributor role — you'll independently design and execute a full-stack SEO/GEO program at a time when we're scaling content production aggressively and navigating a rapidly evolving AI search landscape, from Google's core updates to the rise of ChatGPT, Gemini, and AI Overviews as primary discovery surfaces. This is a hands-on role. You will own SEO and Generative Engine Optimization (GEO) strategy end-to-end — from technical audits and keyword architecture to large-scale AI-assisted content production, AEO (Answer Engine Optimization), and AI citation/visibility tracking — directly impacting our high-intent traffic and MQL targets. You are a systems thinker who understands how SEO fits into a broader demand generation engine, and who treats AI search visibility (citations, Share of Voice, Visibility Score) as seriously as traditional rankings. You are deeply analytical, highly adaptable, and comfortable operating in fast-moving, ambiguous environments. You monitor algorithm and AI search shifts closely, recalibrate quickly, and bring external best practices into
the team. You have independently managed complex SEO programs without relying heavily on engineering or content teams to drive results, and you know how to balance aggressive content scale against content quality and E-E-A-T — you don't chase page-count vanity metrics at the expense of pipeline impact.
