Senior Lifecycle Manager

About

the role First things first: you want to know what you’re actually applying for. It’s impossible to capture every nuance of a role – especially at a rapidly growing company like Mews – but if we had to distill it down to a job description (which we do because this is a job description), it would be this: This is a pivotal role for Mews as we enter the next phase of building our lifecycle marketing capabilities. You'll join our Growth Marketing team to own and optimize lifecycle marketing strategy across the full customer journey. This is an exciting "builder" opportunity where you'll modernize existing automation infrastructure, establish new nurture programs, and create scalable frameworks that drive customer engagement, retention, and revenue growth. ✅ Your mission, should you choose to accept it: Own lifecycle marketing strategy across key stages (onboarding, activation, retention, expansion, win-back) Design and execute multi-channel lifecycle programs including email automation, in-product messaging, and personalized workflows Define advanced segmentation strategies based on ICPs, personas, regions, and behavioral intent Analyze performance data to optimize customer journeys and establish north-star KPIs with clear baselines Lead A/B testing and experimentation frameworks to continuously improve lifecycle outcomes Partner cross-functionally with Product Marketing, Customer Marketing, Regional Marketing, and Data teams to align programs with GTM strategy 🤝️ You'll be a great fit if you bring a few of the below with you: Deep expertise in lifecycle/CRM marketing within B2B SaaS environments, with proven experience in customer journey management Strong proficiency with marketing automation platforms (HubSpot preferred; Salesforce, Marketo, Iterable also valuable) Advanced understanding of segmentation, personalization, and lifecycle metrics including activation, retention, and expansion rates Strong analytical mindset with ability to interpret behavioral data, define KPIs, and translate insights into actionable strategies Experience with upsell/cross-sell motions and win-back campaigns in B2B SaaS Entrepreneurial builder mentality - comfortable modernizing legacy systems while creating new scalable programs Location: Europe-based candidates only (UK, Spain, Czech Republic, France, Germany, Netherlands, Sweden) 🎉 What's in it for you? Did you know Mews was named Best PMS of 2025 - for the second year in a row - and twice recognized as a Best Place to Work in Hotel Tech ? That success is powered by our incredible people and supported by the

benefits that help them thrive. 🌍 Global

benefits No matter where you’re based, you’ll enjoy: Participation in our company share program Best-in-class parental leave (6 months fully paid for primary caregivers, 2 months for secondary, available within your first year) Unlimited paid holiday (yes, really) Work from anywhere - enjoy the flexibility to work from other countries for a few weeks each year through our compliant and flexible Workation policy. Relocation options available after 1 year Monthly "EDGE" time - dedicated to Explore, Develop, Grow, and Elevate yourself Flexible, hybrid working options One-off home office setup budget to make your workspace your own Monthly working-from-home and healthcare allowances ( where local healthcare

benefits are not in available ) 📍 Local

benefits We also tailor

benefits to each location - from regional healthcare coverage to team events, socials, and other

perks that make Mews life special wherever you are. Because at Mews, growth, balance, and belonging aren't just words, they're

how we work. 🤷🏻 Who is Mews? We want to get to know you, so it’s only fair we tell you a little bit about ourselves first. Mews has been transforming hospitality since 2012. What began in a single hotel in Prague now powers thousands of hotels around the world, as they pursue their mission to develop transformational solutions for brands and create remarkable experiences for guests. Since the beginning, Mews embraced being different. Mews is not simply a property management system, but a connected hospitality cloud with products across the hotel ecosystem and more integrations than anyone else. From global hospitality brands to independent properties, hoteliers join Mews because they recognize the power of innovation. They understand that they can benefit from hotel tech that drives efficiency, maximizes revenue, and improves guest happiness. Powering over 5,000 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Ranked 24th in the FT 1000 list of the fastest-growing European companies in 2021, Mews has been recognized as the Best PMS by industry peers at the HotelTechAwards in both 2020 and 2024, consistently earning acclaim. Mews also achieved finalist status in 2021 and 2022. What's more, we take immense pride in being listed among the Best Places to Work in Hotel Tech during those same years and again this year. But our achievements don't stop there; Mews was also listed among the World's Best Hotel PMS Provider 2023 and as the World's Best Independent Hotel PMS Provider 2022 and 2023 by the World Travel Tech Awards. 💭 Life at Mews That’s what we do, but what about

who we are? Mews’ culture is special and difficult to capture in words, which makes writing this tricky. You'll experience the freedom to be yourself and the ability to watch your ideas come to life. You’ll have an open line of communication and an open invitation to after-work drinks, be they virtual or in-person. Sometimes the work can be challenging and there can be a lot of it, but you’ll always be able to rely on those around you. Yes, we’re ambitious and we move fast, but we know the value of fun and taking a breather. We have slack channels for almost every interest imaginable, and an all-company meeting every Friday gives you the chance to ask any question to our leadership team. If our mission, values and Life at Mews sound like your kind of place, we’d love to hear from you! Everyone is welcome at Mews We’re an equal opportunities employer. To reimagine the art of hospitality, we need teams that represent our global and diverse customers and users. Our differences make Mews, so we welcome people of all backgrounds and identities to work with us. We embrace different perspectives, encourage trying new things and want everyone to feel safe bringing their authentic self to work. If this sounds like you and you’re ready to join a global, innovative and exciting community, we’d love to hear from you. One very important note: don’t hold back. Even if you don’t meet 100% of the criteria listed in this job description, we still encourage you to apply. We believe everyone should have equal access to opportunities and we’re committed to providing an inclusive experience, so please let us know if there’s anything we can do to support you during the application process. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other protected characteristic. We can’t wait to hear from you. 🤖 AI and Hiring at Mews At Mews, we believe AI enhances our work but should not replace what humanises it and makes it individually ours. We see AI as a tool to support research, generate ideas, and drive efficiency, but creativity, critical thinking, and opinions differentiate us. As you apply, feel free to use AI to help structure your thoughts — but ensure your application and conversations with us, reflect your personal opinions, capabilities and experience. We’re building an AI-enabled workforce, and that starts with people who think independently and bring fresh ideas to the table. Because at Mews, making work more human is the ultimate goal. Ready for impact? 1 See Mews in action. 2 Get onboarded the right way. 3 Start driving results. Book a demo en EN EN-GB Platform Platform Overview PMS POS RMS Embedded Payments Open API Marketplace Solutions Hotel Small hotels Hostel Independent Hotels Motel Chain / Enterprise Extended Stays Company About Press Partners Referrals Contact Mews Ventures Customer Recognition Reviews & Awards Sustainability & Impact Careers Careers Teams Open Roles 47 Legal Privacy Cookies Terms Service status Resources Research Webinars Events Mews University Mews vs Competitor Developer Resources Release notes (PMS) Release notes (POS) Best Property Management System HotelTechAwards 2026 Best Hotel Restaurant POS Systems HotelTechAwards 2026 Best Place to Work in Hotel Tech HotelTechAwards 2026 Hoteliers Choice HotelTechAwards 2026 Best Property Management System HotelTechAwards 2025 Best Restaurant Management Software Finalist HotelTechAwards 2025 Best Place to Work in Hotel Tech HotelTechAwards 2025 Hoteliers Choice HotelTechAwards 2025 Best Property Management System HotelTechAwards 2024 Best Revenue Management System HotelTechAwards 2025 Great Place to Work Certified in UK & CZ World’s Best Independent Hotel PMS Provider World Travel Tech Awards 2022 Join our newsletter for the latest updates in hospitality. © 2026 Mews. All rights reserved. Privacy settings Whistleblowing Trust center Supplier Transparency

A meeting lands on your calendar

If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.