About the role
About
the Role: The Manager of Data Science for GTM is a hands-on player coach who leads from the front across Sales, Customer Success, and Marketing analytics. They are deeply technical, opinionated about the GTM analytical agenda, and accountable for both the output of
the team and the development of each person on it. They are not a pure people manager — they roll up their sleeves on the hardest problems, set the standard for what good looks like, and pull
the team up through hands-on coaching, technical mentorship, and direct involvement in the work. They own the analytical strategy for the GTM function and are a credible, trusted partner to Sales, CS, and Marketing leadership.
What You'll Do: Set the analytical strategy and roadmap for GTM, proactively identifying the highest-leverage opportunities before they are asked, across the full customer lifecycle from acquisition through expansion and retention. Operate as a player coach, stay technical, get into the weeds on the hardest GTM problems, and model the analytical rigor and DS thinking you expect from
the team. Coach
the team directly on the work itself: review analyses, push on methodology, challenge correlation versus causation, and raise the bar for statistical depth, EDA, and storytelling. Own the measurement strategy for GTM, defining how we evaluate the true impact of marketing campaigns, sales motions, and CS interventions through rigorous causal methods, not just attribution heuristics. Drive development and iteration of churn risk, health scoring, and expansion propensity models, ensuring they are statistically sound and actively used by CS and Sales to prioritize accounts. Lead marketing attribution methodology, moving
the team beyond last-touch toward multi-touch and incrementality-based approaches that give leadership an accurate picture of what is actually driving pipeline. Partner with Revenue Operations and Finance on pipeline and revenue forecasting models that inform quota setting, capacity planning, and board-level reporting. Partner with Sales, CS, and Marketing leadership as a strategic thought partner. Influence decisions on territory design, segmentation, campaign investment, and retention strategy before they are made. Grow each person on
