About the role
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Benefits University See open roles Close mobile navigation Roles at Stripe Role details Product Marketing Manager, Growth
Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
About
the team Product Marketing is a global team of capable, friendly, user-oriented marketers, partnering closely with Stripe’s world-class product and engineering teams. Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, lead go-to-market for our suite of products, and create and execute campaigns to drive product growth. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Design, Developer Relations, and Communications to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. What you’ll do We're looking for an experienced Growth Product Marketer to help us define and build compelling user journeys for our self-serve customers. You'll partner closely with Growth, Product, and Product Marketing teams to understand the needs of our users — from signup through activation and expansion — and craft messaging and content that drives user education, product adoption, and cross-sell/upsell. This role is equal parts analytical and creative. You'll dig into data to understand where users get stuck, then use storytelling and sharp messaging to build experiences that move them forward. You'll work across the full self-serve lifecycle: onboarding, activation, product discovery, and multi-product expansion — shipping programs that directly drive measurable business outcomes. Partner with Growth product and engineering teams to understand user journeys, identify friction points and drop-off, and define where marketing content can accelerate activation and adoption. Develop messaging and content strategy for lifecycle touchpoints — including marketing emails, dashboard modules (Getting Started Modules, Insight Modules), and in-product surfaces — ensuring the right message reaches the right user at the right time. Own end-to-end execution of growth marketing programs: write briefs, develop copy frameworks, manage legal and compliance review, coordinate with MarTech/MOPS, and ship globally localized campaigns. Serve as a user advocate — deeply understand our self-serve segments (startups, SMBs, developers) and what motivates them at each stage of their journey. Translate complex product value into clear, compelling narratives that drive action. Design and run experiments to optimize messaging, targeting, and channel mix. Track results rigorously — CTR, quality scores, activation rates, conversion — and use data to iterate and improve. Drive cross-sell and upsell programs that help existing users discover and adopt additional Stripe products, using behavioral signals, timing windows, and personalized content. Work cross-functionally across Growth, Product, PMM, Data Science, Lifecycle Marketing, and external agencies to deliver seamless execution across channels and touchpoints. Manage complex, multi-stakeholder projects with many interdependencies.
