Regional Marketing Manager

the role is making Sonar speak the language of the region. You will coordinate and prioritize the localization of sales enablement materials and web pages — Japanese as the clear priority, with the potential to expand into Mandarin Chinese, Korean, and other regional languages — managing translation partners and vendors to ensure quality and cultural relevance. Success requires equal parts strategic thinking, hands-on execution, strong analytics, and a genuine understanding of the distinct marketing, buyer, and cultural dynamics that make each APJ market unique. \n What you will do Own regional demand generation: Plan and execute APJ demand gen programs — webinars, content syndication, email, event follow-up, and account-based programs — across global and region-specific channels (e.g., LinkedIn, content syndication, and local platforms such as WeChat, LINE, Naver, and Yahoo Japan) to drive a consistent, measurable flow of pipeline. Coordinate with performance marketing: Partner with our performance marketing agency and central team to brief, launch, and optimize regional paid programs (search, social, display), owning the APJ inputs, targeting, and results — much as you will with SEO. Support and amplify field marketing: Partner with and support the region’s Field Marketing Manager to deliver events, executive roundtables, workshops, webinars, trade shows, and booths across APJ — helping plan, staff, and follow up so programs convert into pipeline. Lead localization and prioritization: Coordinate and prioritize localization of web pages and sales enablement materials — Japanese first, with potential expansion to Mandarin Chinese, Korean, and other regional languages — managing translation vendors and partnering with web and content teams to ship quality, culturally relevant assets. Optimize regional web and search presence: Partner with web, SEO, and content teams to grow organic and AI-driven (LLM/GEO) visibility and conversion for APJ markets and local-language pages. Drive pipeline and reporting discipline: Contribute to the regional pipe-gen cadence — tracking true leads and true pipeline against goals, and delivering monthly and quarterly reporting on program performance with clear, data-driven recommendations. Partner on channel and partner marketing: Collaborate with channel and alliance partners on co-hosted events and joint campaigns that generate incremental pipeline at scale. Bring market and cultural insight: Maintain a deep understanding of the distinct marketing, buyer, and cultural dynamics of countries across APJ — with particular depth in Japan — and translate that insight into how programs are designed, localized, and prioritized. Collaborate cross-functionally: Work closely with regional sales, the global field and corporate marketing teams, web, demand gen, and communications/PR to ensure aligned messaging, strategy, and seamless execution across the region. Manage budget: Help allocate and steward the regional marketing budget for maximum return. Experience and

qualifications The ideal candidate will: Have 5+ years of experience spanning demand generation and field or integrated marketing, preferably within the APJ region. Bring a proven track record of planning demand gen programs and coordinating paid campaigns with internal teams or agencies (search, social, display, ABM, content syndication) to drive measurable pipeline, alongside supporting field events and programs. Have a strong, hands-on understanding of APJ market dynamics, cultural nuances, and business practices across both English-language and local-language markets — with particular depth in Japan. Be experienced coordinating localization of web and enablement content, ideally including Japanese, with Mandarin Chinese and/or Korean a strong plus, and comfortable managing translation vendors. Have strong analytical skills, with the ability to interpret data, optimize spend, track pipeline, and report on ROI across channels. Be familiar with SEO/SEM and emerging AI/LLM search optimization, and the regional digital platforms relevant to APJ. Be highly organized and able to manage and prioritize multiple projects, markets, and stakeholders simultaneously and independently. Be proficient with marketing automation tools and CRM systems (e.g., Marketing Cloud, Salesforce). Have exceptional communication and interpersonal skills, and the ability to collaborate across departments, time zones, and cultures. Hold a Bachelor’s degree in Marketing, Business, or a related field (MBA a plus). Be willing to travel within the APJ region as required. \n In-office culture We're intentional about this. We believe the best teams are built in the room together. Three anchor days — Mondays, Tuesdays, and Thursdays — create the collaboration rhythm that makes a hub office worth having. Candidates need to be genuinely based in the location

the role is posted — if that's not where you are today, we're happy to support relocation for the right person. We value diversity, equity, and inclusion At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures. We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you need any accommodation, please reach out to us at [email protected] . All offers of employment at Sonar are contingent upon the results of a comprehensive background check and reference verification conducted before the start date. Applications that are submitted through agencies or third party recruiters will not be considered.

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