About the role
📍 London (Hybrid – 2 days in office, 3 days remote/wfh or office if you prefer!) Two in five people in the UK rent their homes. At Goodlord, our mission is to be the gold standard platform for renting - simplifying complexity across agents, landlords and tenants. We’re looking for a Head of Product Marketing, reporting directly to our Marketing Director, to lead and evolve our product marketing function as we scale our multi-product platform. Whether you are an established Head of Product Marketing looking for your next challenge, or an experienced Senior/Lead PMM with proven line-management experience ready to take your first step up, we'd love to hear from you. note: this role is focused specifically on Product Marketing craft - positioning, launches, enablement and GTM execution - rather than broader demand generation, brand or marketing strategy ownership You’ll: Lead and develop a team of 3 Product Marketing Managers, establishing Product Marketing as a trusted strategic partner across the business Lead platform-level go-to-market execution and help evolve our GTM strategy as we continue to scale - ensuring product launches translate into measurable commercial outcomes Partner closely with Product leadership to shape roadmap direction through market insight, customer understanding, and competitive intelligence Define and evolve differentiated positioning across a regulated, multi-stakeholder platform Embed structured competitor and market intelligence, ensuring Sales and Product teams are equipped to win in priority segments Strengthen cross-functional alignment across Product, Sales, and Marketing, building scalable operating rhythms and raising the bar for launch and enablement excellence We’re looking for someone who: Brings deep B2B product marketing experience within technology and/or regulated environments Has experience leading and developing Product Marketing Managers and is excited by the opportunity to grow and shape a Product Marketing function. Has partnered effectively with Product leaders to influence roadmap and commercial direction Is confident translating complex product capabilities into clear, differentiated market positioning Has owned high-impact launches with clear accountability for pipeline and win-rate impact Balances strategic clarity with hands-on delivery and operational discipline Why you'll love being a Goodlordian Aside from