About the role
We are looking for an SDR Manager with 3-6 years of B2B SaaS outbound experience and 1-2 years of management experience to build and lead Happl's outbound engine. You'll take ownership of a growing team of SDRs, coaching them to hit pipeline targets and refining the playbook that drives qualified meetings for our Account Executives. Happl just closed an £11M Series A and is at an exciting inflection point — this is your chance to shape the outbound function from the ground up at a YC-backed, AI-first company reshaping employee benefits. We need someone who thrives in a scrappy, fast-moving environment and knows how to get the best out of a small team.
What will you be doing?
- Managing and coaching a team of SDRs/BDRs day-to-day — running 1:1s, reviewing calls, and ensuring they hit pipeline targets
- Owning CRM hygiene, sequence management, and activity tracking across the team using tools like Clay, Amplemarket, and LinkedIn Sales Navigator
- Building and refining outbound playbooks, messaging, and processes as the team scales from 2 to 6+ reps
- Collaborating cross-functionally with marketing and AEs on sales enablement assets, ICP refinement, and campaign strategy
- Reporting on team performance and pipeline health to leadership while identifying what's working and what needs to change
