About the role
We are looking for a Sales Development Representative with 1-3 years of experience to join Happl's GTM team and build the outbound engine that will power our next phase of growth. You'll be a hungry, high-energy BDR who thrives on opening doors with HR and Finance leaders at ambitious companies ready to modernise their employee benefits. Happl (YC W22) just raised an £11M Series A and is building the first AI-powered BenefitOS — this is your chance to get in early at a company creating an entirely new category. We're looking for someone with strong BDR fundamentals, proven over-attainment, and the drive to leverage AI-native tools to work smarter — not just harder. You'll be supported by a dedicated SDR Manager and a collaborative sales team as you grow toward an AE track.
What will you be doing?
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Owning top-of-funnel pipeline generation by booking ~10 qualified meetings per month with HR, Finance, and executive buyers at multinational companies
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Executing multi-channel outbound outreach via cold calls, email, LinkedIn, and creative campaigns to engage enterprise prospects
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Partnering closely with Account Executives to hand off qualified opportunities and convert pipeline into customers
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Leveraging AI-native tools and modern GTM tech to automate manual tasks, maximise efficiency, and scale your output
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Feeding market insights and prospect feedback back to Product and Leadership to sharpen Happl's positioning and GTM strategy
About Happl
Happl (YC W22) is building the first AI-powered BenefitOS — a next-generation employee benefits infrastructure platform that automates enrolment, admin, and compliance for global teams.
Happl helps companies design, manage, and scale benefits that actually work for their people, spanning flex allowances, insurance, recognition, and wellbeing — all in one intelligent platform. Employees get personalised benefits they can choose based on what's right for them, while managers get tools to engage their teams without the compliance headaches.
Backed by leading investors including YCombinator and 6Degrees Capital (known for backing Deel, Rippling, Airbnb, Coinbase, and Dropbox), Happl recently raised an £11M Series A (£14M total) and was awarded a place in the UK's top 100 startups for 2026.
The company is at an exciting inflection point — scaling its go-to-market motion, growing the team rapidly, and building the outbound engine that will define how Happl generates pipeline as it scales. If you want to be part of reshaping how companies support their people, Happl is the place to do it.
Required skills
Other roles at Happl
Job details
Salary
£42,000 - £55,000
Location
London, United Kingdom
Experience
1+ years
Funding
Total raised
$22M
Last stage
Series A
Investors
Founders
Ben Towers
What happens next.
No applications, no recruiter spam. Just the intro.
Confirm the fit
A few questions to make sure this role is the right shape for you. Two minutes.
I pitch you to the company
I write the intro, send it to the founder, and handle the back-and-forth.
A meeting lands on your calendar
If they’re a yes, I book the chat. You show up — that’s the whole job-hunt.