Director of Content Design

the team has close relationships with the product work, while maintaining a shared craft bar and centralized systems.

The team operates across content strategy, UX writing, brand voice, and content structures, and works at every level of scope: contributing to product features, shaping design systems, and defining the standards that guide content decisions across the company. It's a team that thinks in systems and enjoys directly applying them to user problems. What does the day-to-day look like? Content Design vision and standards : Define the bar for content quality across Etsy's buyer and seller surfaces. Own the content design system: voice, patterns, guidance, and the tooling that lets quality scale beyond your immediate team. Team leadership: Lead and develop a team of content designers embedded across product verticals. Build the conditions for strong independent work, shared craft standards, and a clear operating model for how work gets scoped, prioritized, and decided across teams. Systems and platform partnership : Drive the content strategy for Etsy's horizontal design systems, ensuring content patterns are first-class components in how we build at scale. Partner with UX Foundations leadership to shape how content design integrates into the design system and broader platform work. Product team collaboration : Show up as a senior design partner to the product verticals working on Etsy's most complex buyer and seller experiences. Know when to lead, when to coach a team member through it, and when to escalate a content risk. Cross-functional influence: Represent content design in product planning, surface quality issues early, and help partners understand what it takes to ship content that holds the bar. Apply clear judgment to make tradeoffs, unblock decisions, and empower ICs to move through ambiguity without escalating everything up. People and team building : Hire and develop exceptional talent. Coach designers across levels, identify growth opportunities, and build a culture where healthy feedback and craft are built into everyday practice. Of course, this is just a sample of the kinds of work this role will require. You should assume that your role will encompass other tasks, too, and that your job duties and

responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law. Qualities that will help you thrive in this role are: 12+ years in content design, UX writing, or content strategy, with a significant tenure in a leadership role where you have successfully managed and mentored content designers and senior ICs. A track record of building and scaling content design practices: content systems, voice and tone frameworks, and guidelines that other teams actually adopt and use. Demonstrated experience as an embedded partner on product teams, shipping high-quality content in complex, high-traffic consumer products. Strong history of building cross-functional partnerships with Product, Engineering, Design, Brand, and Legal to make content a first-class part of how products are designed and shipped Experience on buyer/seller marketplaces or two-sided consumer platforms is a strong plus. A portfolio that shows range across systems-level thinking and specific product decisions, at different levels of scope and ambiguity. The ability to hire, develop, and retain strong content designers, and to make the case for the work to audiences who don't share your background. Additional Information What's Next If you're interested in joining

the team at Etsy, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, Etsy is a place that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're all about. Our Promise At Etsy, we believe that a diverse, equitable and inclusive workplace furthers relevance, resilience, and longevity. We encourage people from all backgrounds, ages, abilities, and experiences to apply. Etsy is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status, or any other characteristic protected by applicable law. If, due to a disability, you need an accommodation during any part of the application or interview process, please let your recruiter know. While Etsy supports visa sponsorship, sponsorship opportunities may be limited to certain roles and skills.

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