About the role
Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check. AI at BambooHR At BambooHR, we’re all about setting people free to do great work, and we believe AI is a powerful partner in that mission. We’re leaning into intelligent tools to streamline our workflows, giving us more time for high-impact innovation. We look for curious, forward-thinking people who are ready to explore how AI can elevate their work and help us reimagine the future of HR. Essential Job Duties The Senior Digital Analyst II helps BambooHR understand and optimize the digital customer journey across our website, marketing funnel, and digital experiences. This role partners closely with Marketing, Web, Demand Gen, Business Intelligence, and agency teams to deliver strategic insights, improve measurement capabilities, and support data-driven decisions that drive business performance. A typical day in this role may include analyzing customer behavior and conversion trends, supporting experimentation and optimization initiatives, improving first-party data and lead tracking strategies, and evaluating the impact of evolving AI-driven search and discovery trends. This role is ideal for someone who enjoys combining analytical problem-solving, strategic thinking, and cross-functional collaboration to influence digital strategy and customer experience. You will: Lead analysis of digital customer journeys across acquisition, engagement, and conversion funnels to identify optimization opportunities and influence business performance. Partner cross-functionally with Marketing, Web, Demand Gen, Product Marketing, Business Intelligence, and agency teams to define KPIs, measurement strategies, and success metrics for digital initiatives. Support and evolve first-party data strategies, lead tracking, and digital measurement frameworks to improve visibility into customer behavior and marketing performance. Deliver strategic insights and recommendations related to website performance, conversion behavior, customer engagement, and digital experience optimization. Support experimentation and testing initiatives across landing pages, chatbot experiences, messaging, and digital optimization programs. Help define measurement approaches and testing frameworks related to AI-driven search behavior, AI Overviews (AIO), LLM impacts, and evolving organic discovery trends. Monitor shifts in digital acquisition behavior and recommend strategies to improve visibility, engagement, and conversion performance in an increasingly AI-driven marketing environment. Partner with Business Intelligence teams to improve data quality, scalable reporting capabilities, and self-service analytics solutions. Support strategic planning, quarterly business reviews, and executive discussions through analytical storytelling and actionable business insights. Operate independently in ambiguous environments, proactively identifying opportunities, risks, and emerging trends across digital analytics and customer behavior. What You Need to Get the Job Done: Bachelor’s degree in Analytics, Marketing, Business, Statistics, Economics, Information Systems, or related field preferred. 5+ years of experience in digital analytics, marketing analytics, web analytics, or related analytical roles with increasing strategic scope and business influence. Deep experience with web analytics platforms such as Adobe Analytics, Google Analytics, or similar enterprise analytics tools. Strong experience analyzing digital funnels, customer journeys, lead behavior, and conversion performance within B2B SaaS or digital-first environments. Demonstrated ability to influence business decisions and provide strategic recommendations through data-driven insights and analytical storytelling. Experience developing scalable measurement frameworks, attribution approaches, and first-party data strategies. Strong understanding of digital tracking methodologies, customer behavior analytics, and marketing performance measurement. Experience leading analytical support for experimentation, optimization, or digital testing initiatives. Ability to operate independently and navigate ambiguity while managing multiple strategic priorities in a fast-paced environment. Strong stakeholder management and communication skills with experience partnering cross-functionally and presenting insights to senior leaders. Proficiency in AI, SQL, Excel, and BI/reporting platforms with the ability to independently analyze and synthesize large datasets. Strong analytical rigor, intellectual curiosity, and ability to proactively identify opportunities for optimization and business impact. What Would Make Us REALLY Love You: Experience supporting B2B SaaS marketing organizations with complex digital acquisition strategies. Familiarity with AI search trends, AI Overviews (AIO), LLM-driven discovery behavior, and evolving SEO/organic measurement strategies. Experience partnering with agencies and influencing external vendor analytics strategy and performance measurement approaches. Exposure to experimentation frameworks, incrementality methodologies, or advanced marketing measurement approaches. Experience influencing digital strategy, customer journey optimization, or conversion-focused business initiatives. Familiarity with CRM ecosystems such as Salesforce and lead lifecycle analytics frameworks. What You'll Love
