About the role
Overview: Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals, along with software solutions for hotels, venues, and destinations to grow their group/MICE and corporate travel business. Our technology brings millions of people together at events worldwide, transforming the meetings and events industry through innovative solutions that power human connection. Our culture is rooted in intrapreneurship—encouraging employees to think and act like entrepreneurs, take ownership, embrace smart risks, and drive impact. We celebrate diverse perspectives and foster a collaborative environment that values both individuality and shared purpose. The Cvent Analytics team is hiring a Lead Analyst . The selected candidate will focus on delivering high-impact, data-driven insights to support our Sales teams and elevate customer conversations using Cvent’s rich sourcing and product data. In This Role, You Will: Strategic Stakeholder Partnership Act as a senior analytical partner to the US-based Sales organization, shaping account strategy and annual account plans aligned with revenue goals. Strengthening stakeholder relationships by deeply understanding business objectives and ensuring insights translate into measurable actions. Collaborate with Sales leadership to support revenue-driving initiatives, including win-back programs, churn reduction efforts, renewal optimization, and promotional campaigns. Advanced Analytics, AI, & Insight Generation Apply AI-powered analytical approaches—predictive modeling, customer clustering, natural language insights, and automated analysis—to scale insight generation. Conduct customer churn analysis, retention analysis, and closed-lost analysis to identify root causes, behavioral patterns, and opportunities to improve customer lifetime value. Analyze user behavior, customer segmentation, product adoption trends, and market movements to identify growth levers. Drive incremental revenue opportunity projects , uncovering whitespace, upsell potential, and underpenetrated segments with clear recommendations for Sales. Cross-Functional & Data Science Collaboration Partner with data science teams to frame analytical needs, validate models, and enhance insight workflows. Translate business problems into analytical