About the role
Senior Account Based Marketing Manager Senior Account Based Marketing Manager About Plenful Plenful is on a mission to move pharmacy forward through intelligent automation. We build AI-powered software that eliminates administrative burden, strengthens compliance, and unlocks revenue across critical pharmacy workflows, solving one of the biggest challenges in healthcare today: delayed patient care. Built by a passionate team of former healthcare operators and world-class AI technologists, Plenful combines deep domain expertise with enterprise-grade technology to automate complex workflows across intake authorization, 340B program optimization, and pharmacy revenue reconciliation. Our AI platform is trusted by 95+ leading healthcare organizations to power smarter, faster, and more resilient pharmacy operations. Backed by leading investors including Notable Capital, Bessemer Venture Partners, and TQ Ventures, Plenful is building the institutional memory for healthcare and powering the most complex, highest ROI healthcare workflows. We’re actively hiring as we continue to scale. Learn more about our values and origin story at https://www.plenful.com/company . Join our growing team!
About
the role We’re looking for a high-performing Senior Account Based Marketing Manager to design, launch, and scale Plenful’s account-based growth engine for enterprise health systems and infusion providers. This role owns the end-to-end strategy and execution of personalized, account-centric campaigns that generate pipeline across both new logos and existing high-value customer accounts. You will serve as the primary marketing counterpart to Sales, RevOps, and GTM leadership for our enterprise segment, translating account insights into coordinated, multi-channel ABM plays that drive measurable revenue outcomes. This is a builder role: you will define the ABM playbook, operationalize our tooling, create repeatable workflows, and prove impact through pipeline contribution and revenue influence. Approximately 75% of your focus will be dedicated to enterprise ABM strategy and execution as the program scales out of pilot. Beyond ABM, you will strengthen our broader demand engine (email marketing, paid acquisition, SEO, GEO, website conversion optimization, and sponsored digital placements with partners) to create a predictable pipeline across our broader ICP. This role reports to the Head of Marketing and works in close partnership with Sales, RevOps, Event, and Product Marketing teammates
