About the role
Marketing Manager Department: Growth Businesses Employment Type: Full Time Location: Philippines Description We’re looking for a hands-on, creative Senior Marketing Manager to help launch and scale our Darkstores vertical in a new Southeast Asian market. This is a true “build from scratch” role. You’ll shape how the brand enters the market, how users discover the service, and how we grow from first orders to a strong everyday habit. If you enjoy owning projects end-to-end, working across teams, and turning ideas into real business impact — this role is for you. Key
Responsibilities Launch and grow the Darkstores vertical in a new market — from early tests to scalable marketing activities Drive end-to-end marketing campaigns: from insights and concepts to execution, optimization, and performance tracking Work closely with Product to shape in-app placements, messages, and user flows Collaborate with CRM teams to design mechanics, communication strategies, and high-impact user journeys Develop offline and on-ground branding initiatives (couriers, packaging, local activations) and ensure strong real-world execution Partner with local teams to deeply understand user needs and adapt communications to local culture Track performance, run experiments, and iterate fast based on data and insights Bring fresh creative approaches and help define the brand’s presence in the market Skills, Knowledge & Expertise Experience in marketing, growth, or brand roles within consumer apps, e-commerce, delivery, or marketplaces Strong hands-on execution skills across multiple channels (digital, CRM, in-app, offline) Experience working with or promoting products in Southeast Asian markets is a strong plus Experience working in a matrix, cross-functional environment (with Product, CRM, Analytics, Ops, Local teams, etc.) Ability to work in ambiguity, set structure from scratch, and move fast Data-driven mindset with a creative edge Strong communication skills and comfort working cross-functionally Fluent English Job