About the role
Who we are Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale. Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.
About
the role: As part of the Mexico leadership team, you will lead our Mexico go-to-market strategy and be an ambassador for our Mexico office. In this role, you will lead and manage a regional-based marketing team to build and execute against the strategy and plan to achieve pipeline and bookings goals and ensure that our regional investment aligns with our company goals. This role requires an individual with strong leadership, stakeholder management, and entrepreneurial skills who can drive demand and deliver a healthy pipeline. You will need to establish strong partnerships and collaboration with key cross-functional stakeholders to ensure a cohesive go-to-market strategy and delivery of targets to the region. You will work closely with US based teams and colleagues to support your team and mission. This is a hybrid position that requires commuting to our Mexico City office as needed. Relocation assistance will not be provided for this role. In this role, you will: Own the Mexico marketing pipeline goal. Drive the next chapter of Mexico's growth story. Own the Mexico marketing strategy, programs, and results. Develop differentiated marketing strategy and programs for all customer segments: commercial, mid-market, and enterprise. Develop customer-driven, prioritized campaigns to increase customer demand, sales, and positively impact brand awareness and momentum across the business. Work in close partnership with several cross-functional teams including global marketing teams, sales, communications, product, account development, and more. Track, measure and communicate local program results, and generate new best practices through experimental efforts. Manage a cross-functional team of regional marketers, including demand generation, event marketing, content marketing, solution marketing, and ABM. Maintain and grow a strong marketing team culture and morale. Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices. Hire, develop and lead an inclusive, engaged, and high performing team. Minimum