About the role
HoneyBook is the leading AI-powered business management platform for service-based business owners. Designed to enhance—not replace—independent professionals, HoneyBook’s AI-powered tools help businesses attract leads, connect with clients, book projects, and manage payments more efficiently. With AI seamlessly integrated into every workflow, entrepreneurs can focus on their craft while scaling their businesses with confidence. Since its founding in 2013, HoneyBook has powered over 25 million client relationships and processed more than $12 billion in transactions, helping independent businesses grow faster and smarter.
Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and have a growth mindset. We know experience comes in many forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.
We’re looking for a Product Marketing Lead to join our growing team in Tel Aviv. In this role, you’ll develop strategies and go-to-market (GTM) plans that drive product adoption, engagement, and growth across key segments and industries.
You’ll work cross-functionally with different Product and Marketing teams to ensure our market and our existing members not only understand what we build, but love using it. You’ll own positioning, messaging, and market insights that shape how we bring HoneyBook to market and create real impact.
This is a hands-on role that requires both strategic thinking and flawless execution - turning insights into campaigns that move the needle.
AI Fluency is a Must
At HoneyBook, AI Fluency means being able to leverage AI tools and automations to dramatically accelerate your work — turning processes that once took days into hours (or less). It’s the ability to communicate ideas not just with words, but through prototypes, visual mockups, and AI-generated demos or clips that bring concepts to life.
We know not everyone has worked in an AI-first culture like HoneyBook’s — and that’s okay. What matters most is a proven track record of curiosity, experimentation, and self-driven learning when it comes to new technologies.
Here are a few of the things you will do:
- Develop and execute GTM strategies and campaigns for priority segments and verticals.
- Define clear product positioning, messaging, and value propositions that differentiate HoneyBook in the market.
- Partner with Product Managers to align on roadmaps and build adoption strategies for new features and launches.
- Lead cross-functional teams to execute marketing programs that drive awareness, consideration, and conversion.
- Conduct market and customer research to uncover insights, pain points, and barriers to adoption.
- Build vertical buyer personas and map customer journeys to inform strategy and optimize campaigns.
- Monitor and analyze adoption, funnel conversion, and competitive trends to continuously improve performance.
- Create marketing content tailored to different customer segments.
- Develop testing and learning plans to refine GTM initiatives over time.
Here is what is needed:
- 8+ years of experience, including at least 4 years in a Product Marketing role in a B2C/B2B2C SaaS company.
- Proven track record of developing and executing multi-channel GTM strategies that drive measurable results.
- Strong stakeholder management skills with the ability to collaborate across Product, Marketing, and GTM teams.
- Excellent storytelling and communication skills (native-level English proficiency, verbal and written).
- Analytical mindset, with experience using data to generate insights and recommendations.
The good stuff:
Mission-driven: You'll be joining more than just another startup - our members are at the heart of everything we do.Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!Compensation: We offer a competitive salary + meaningful equity based on merit.Benefits + Perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees is foremost.
Our core values:
People come first: We prioritize people as we explore opportunities and work through challenges.
Raise the bar: We push for greatness—for ourselves, each other, and our members.
Own it: Trust and ownership let us make decisions with confidence.
We love what we do: We bring passion to our work and love what we create for our members.
Keep it real: Authenticity, respect, and transparency are at our core.
The opportunity at HoneyBook is huge. Our primary customers today are creative businesses that generate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.
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Applicant Information
When you apply for a job or an independent contractor/agent position with HoneyBook, we collect the information that you provide in connection with your application. This includes name, contact information, professional credentials and skills, educational and work history, and other information that may be included in a resume or provided during interviews (which may be recorded). This may also include demographic or diversity information that you voluntarily provide. We may also conduct background checks and receive related information.
We use applicants’ information to facilitate our recruitment activities and process applications, including evaluating candidates and monitoring recruitment statistics. We use successful applicants’ information to administer the employment or independent contractor relationship. We may also use and disclose applicants’ information (a) to improve our Services, (b) as otherwise necessary to comply with relevant laws, (c) to respond to subpoenas or warrants served on HoneyBook, and (d) to protect and defend the rights or property of HoneyBook or others.