About the role
We’re hiring a GTM Enablement Program Manager to own sales enablement strategy and performance across our Revenue organization (SMB, Mid-Market, and Upmarket). This role is responsible for improving how we convert pipeline into revenue. You will partner closely with Revenue Leadership to strengthen discovery, elevate deal strategy, and build consistent, high-quality sales execution across the funnel. This is not a traditional training role. You will design and implement systems that drive behavior change through manager coaching, inspection, and clear performance signals. You will connect enablement efforts directly to business outcomes and continuously refine your approach based on what drives results. What you’ll own Sales Enablement Strategy Own the enablement strategy across discovery, demo, and deal execution. Translate business priorities into focused initiatives that improve pipeline conversion and sales effectiveness. Manager-Led Coaching Systems Build frameworks, tools, and rhythms that enable managers to coach effectively on core sales skills. Partner with leaders to reinforce consistent coaching and accountability across teams. Deal Execution & Sales Skills Improve how reps run discovery, position value, and navigate deals. Develop scalable programs that strengthen deal strategy, stakeholder alignment, and overall execution quality. Inspection, AI Workflows, & Performance Visibility Leverage tools like Gong, Salesforce, and AI-driven workflows to create visibility into sales behaviors and performance trends. Integrate AI into rep and manager workflows (e.g. call analysis, coaching insights, deal inspection, and content creation) to improve efficiency and effectiveness. Define leading indicators and partner with leaders to inspect progress and drive accountability. Measurement & Impact Establish clear success metrics and connect enablement initiatives to pipeline, conversion, and revenue outcomes. Continuously iterate based on data and feedback. Cross-Functional Alignment Partner with Sales, Product Marketing, and RevOps to ensure alignment on messaging, processes, and priorities that impact Pre-Sales performance. What success looks like Managers consistently coach their teams on core sales skills with clear frameworks and expectations Reps demonstrate stronger discovery, clearer value articulation, and more effective deal progression Enablement initiatives are directly tied to measurable improvements in pipeline conversion and sales performance There is clear visibility into what is working, where gaps exist, and how to improve What you’ll bring 6–8 years of progressive, professional experience, including 2+ years in SaaS sales enablement; experience in selling, product marketing, sales management, and/or learning & development is preferred Experience owning end-to-end enablement programs or sales initiatives that drive measurable business impact Strong understanding of the sales motion, including discovery, demo, and deal strategy Ability to translate business problems into structured, scalable solutions Comfort working with GTM metrics and using data to inform decisions and measure success Proven ability to influence stakeholders and drive alignment across teams and levels Strong communication skills, both written and verbal Ability to manage multiple priorities and operate with a high degree of ownership Familiarity with GTM tools such as Gong, Salesforce, Mindtickle, and Guru Experience working in a multi-product SaaS environment (HR tech experience is a plus) A collaborative, enthusiastic attitude with a strong bias for action and a passion for empowering others to succeed AI fluency We are building an AI-enabled GTM organization, and this role is expected to operate accordingly. You should: Regularly use AI tools to improve the speed and quality of your work Leverage AI to analyze data, generate insights, and build enablement resources Continuously explore new ways to incorporate AI into GTM workflows, including coaching, deal inspection, and content creation Demonstrate strong judgment in when and how to use AI effectively If you feel that you meet some, but may not meet all of the
