About the role
About Archy Smile! Those teeth you are showing deserve the best care you can give them, yet the status quo of the software your dentist uses today is outdated. Archy is a Series B vertical SaaS solution revolutionizing the dental practice management space — giving dental providers AI agents and software that lets them do what they do best (be dentists!) while we handle the more technical sides of running their practice business. Job Description: We are looking for a hands-on short-form content creator and influencer marketer to help make Archy the most useful, recognizable, and entertaining software brand in dentistry. Your primary focus will be producing platform-native video for TikTok and Instagram Reels, from developing the hook through filming, editing, publishing, and iteration. You will create for Archy’s branded channels while working with a network of creators and influencers to develop content that dentists and office managers want to watch and share. Influencer marketing is the other core part of
the role. You will build and manage a network of dental creators who can introduce Archy to the right audiences with credible, native content. This is a hands-on role focused on creating short-form video and building creator partnerships, with room to extend winning ideas into other relevant channels. Job
Responsibilities: Own the short-form content workflow for TikTok and Instagram Reels from idea to published post, including research, concepts, hooks, scripts, shot lists, filming, editing, captions, publishing, and post-publish learning. Create content for Archy's branded accounts and scripts for creator accounts. Travel to select dental conferences, customer events, and Archy gatherings to capture interviews, product moments, behind-the-scenes footage, and fast-turnaround event content. Expect roughly 6 to 10 trips per year. Recruit, vet, onboard, brief, and manage a roster of 10 to 20 internal and external creators, with a focus on dental professionals and voices trusted by the dental community. Manage the day-to-day execution of creator partnerships, including outreach, briefs, timelines, content reviews, approvals, usage rights, relationships, and performance reporting. Maintain the publishing and creator campaign calendar for TikTok and Instagram Reels, with a reliable cadence from both Archy and creator partners. Monitor short-form trends, audience behavior, comments, and dental conversations to identify timely ideas and opportunities. Track watch time, retention, completion rate, shares, saves, engagement quality, audience growth, creator output, and, where measurable, traffic and demos. Turn the results into clear decisions about what to repeat, improve, or stop. Work closely with Marketing, Sales, Customer Success, customers, and company leaders to find strong stories, move quickly from idea to execution, and keep the content accurate and useful. Job