About the role
We are looking for a Brand and Content Lead with 5+ years of experience to own and elevate the brand strategy at a mission-driven fintech serving Hispanic immigrants in the US.
This is a first-time hire and the company's #1 priority — you'll join a Series A startup growing 20%+ month over month with a Series B raise on the horizon.
You'll be a hands-on player-coach, leading creative execution while shaping the brand narrative across all channels.
What will you be doing?
- Own the entire brand strategy end-to-end — from defining the narrative to executing campaigns across social, paid, email, web, and OOH
- Work closely with the Head of Growth and founders to make brand awareness the company's top growth lever over the next 6-12 months
- Manage a small team of full-time and fractional talent, plus external agencies and vendors, while staying hands-on with creative output
- Review and ensure quality of all Spanish-language content, maintaining cultural authenticity for the Latin American immigrant audience
- Build and own brand health measurement systems that tie creative work to real business metrics and guide investment decisions
About Común
Comun is on a mission to help Hispanic immigrants turn their hard work into upward mobility: starting with financial services that support their transition from a cash-based system to the digital economy.
