About the role
Neo Security is looking for a Director of Field Marketing & Events to build and lead our field marketing function from the ground up. You will own the strategy and execution of everything that puts our brand and our team in front of prospects and customers in person and virtually: conferences, executive roundtables, regional field events, our own user summit, and sponsorships. You'll partner closely with Sales, Sales Development, and Product Marketing to turn pipeline and revenue targets into a calendar of high-impact programs, and you'll be the person in the room ensuring every event ties back to measurable pipeline and brand outcomes. This is a player-coach role for someone who has run field marketing in a fast-moving B2B security or infrastructure software company, is comfortable owning a budget and a number, and enjoys both the strategic planning and the on-the-ground execution of events.
What You'll Do Own the field marketing strategy and calendar across regions, including third-party conferences (e.g., RSA, Black Hat, Gartner Security & Risk Management Summit), industry roundtables, executive dinners, regional meetups, and Neo Security's flagship user/customer event. Build and manage the field marketing budget, allocating spend across sponsorships, owned events, and travel to maximize pipeline contribution and ROI. Partner with Sales and SDR leadership to align event and field programs with territory plans, target account lists, and pipeline goals. Design and execute account-based marketing (ABM) programs and integrated regional campaigns in partnership with Demand Generation and Product Marketing. Manage vendor and sponsorship relationships, negotiating contracts and evaluating conference ROI to inform future investment. Lead event logistics end-to-end: venue selection, booth/space design, staffing, swag and collateral, speaker sessions, and on-site execution. Define and report on field marketing KPIs (pipeline sourced/influenced, cost per meeting, cost per opportunity, event attendance and conversion) and present results to marketing and sales leadership. Build and manage a team of field marketers and/or event coordinators as the program scales, including contractors and agencies for peak event seasons. Represent the marketing function at key industry events, occasionally including public-facing or spokesperson duties. Stay current on the cybersecurity conference and analyst landscape to identify new, high-value opportunities for visibility.