About the role
Senior App Store Optimization Manager Senior App Store Optimization Manager
Who We Are Founded in 2024, Ares Interactive is a privately held company built by a group of experienced leaders and veterans from some of the most respected organizations in interactive entertainment. Our team brings deep expertise across game development, publishing, and live operations, and shares a commitment to building exceptional player experiences. We are growing and looking for talented individuals who want to help shape the future of our company. We believe great people are our most important asset. We work with passion and purpose, while supporting one another with professionalism and respect, creating an environment where everyone can do their best work.
About
the role Ares Interactive is seeking a Senior ASO Manager to lead App Store Optimization strategy and execution across our growing portfolio of mobile games. This role is ideal for a highly analytical and creative ASO expert who can operate autonomously, build long-term ASO strategies, execute high-impact testing roadmaps, and collaborate cross-functionally with Product Marketing, User Acquisition, Creative, and Live Operations teams. You will own ASO performance across multiple live-service titles, including globally launched games and titles currently in soft launch. You’ll be responsible for driving organic growth, improving conversion rates, increasing discoverability, and building scalable ASO processes that evolve alongside our games. Reporting to the Head of Product Marketing, this is an opportunity to help define and build ASO practices at a rapidly growing game company.
What you'll do Own ASO strategy and execution across multiple mobile game titles Develop and maintain comprehensive ASO roadmaps, priorities, and testing plans Drive keyword optimization, conversion rate optimization, creative testing, and metadata strategies Monitor and analyze storefront performance, category trends, competitors, and market opportunities Build hypotheses and structured testing plans for icons, screenshots, feature graphics, videos, copy, and metadata Partner closely with Product Marketing and User Acquisition teams to align storefront strategies with broader marketing goals Collaborate with internal creative teams and external outsourcing partners to develop ASO testing assets Analyze and report on ASO performance, test outcomes, learnings, and next steps on a regular cadence Optimize App Store and Google Play storefront presence across all supported territories Support soft launch learnings and global launch readiness through iterative optimization Stay current on platform changes, featuring opportunities, best practices, and competitive trends Help establish scalable ASO workflows, documentation, and operational processes