About the role
The Opportunity What does it look like when a global tech brand shows up in Latin America with genuine creative ambition and cultural intelligence? That's the question this role answers. Adobe Brand Studio is establishing its first creative presence in LATAM, and this Creative Director will lead that effort. The remit covers creative direction for the region and brand voice in Portuguese and Spanish-speaking markets. It also includes a close dotted-line partnership with marketing leadership in the LATAM region to keep creative and commercial priorities aligned. The scope is broad by design. This is a senior leadership role with real autonomy—spanning long-term brand strategy and hands-on creative direction depending on what the work demands.
What you'll Do Creative Strategy & Leadership Own the regional creative strategy. Set quality standards, ensure global brand consistency, and push for work that feels distinctly, authentically Latin American. The dotted-line relationship with LATAM marketing management is active and central to
the role. Storytelling & Craft Translate complex ideas into clear human narratives across digital, experiential, social, motion. Develop build systems and guidelines that hold across the diversity of LATAM markets. Hands-on contribution is part of the job. Collaboration Across Internal and External Teams Work alongside Brand Studio teams in the US and EMEA to ensure LATAM has a genuine voice globally. Navigate the cultural and linguistic range of the region—from Brazil to Spanish-speaking markets—with proficiency and confidence. AI, Data & Technology Apply AI-powered creative tools in day-to-day work and help position AI and automation as a cornerstone of the artistic workflow. Bring audience insights and performance data into the creative process early. What you need to succeed Experience defining creative strategy at a regional or market level Campaign experience across formats, from brief through to delivery Proficiency in Adobe Creative Suite and genuine experience with AI-powered tools Strong communication and presentation skills, with confidence at senior level A strong record of building influence and trusted relationships Cultural proficiency in Latin American contemporary culture, with a focus on Brazil and Mexico Brazilian Portuguese — native or bilingual proficiency, essential English — full professional proficiency, essential Latin American Spanish — highly desirable About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive
