About the role
Director of Sales Enablement Setpoint | New York, NY (Hybrid, Tues/Thurs) | Full-Time
About
the role Behind many of life’s biggest financial decisions such as buying a car, securing a mortgage, or financing a business, is a complex network of credit relationships. Setpoint is building the infrastructure that powers these relationships, enabling the world’s largest banks, credit funds, asset managers, and capital markets counterparties to operate with trust and efficiency. We're hiring a Director of Sales Enablement to build a gold-standard enablement function from scratch: playbooks, training, content, onboarding, and more. You'll report to the VP of Sales, own real decision-making authority, and directly shape our revenue trajectory. This isn't a role to inherit a program. It's one to build it. Who Will Love This Job You’re a builder. Ambiguity doesn't scare you, it excites you. You enjoy extreme ownership and being scrappy to get things done. You're energized by complexity. ABF and debt capital markets are endlessly complex. You'll develop real fluency and be able to distill complicated concepts into easily digestible content. You're as sharp with data as you are with a story. You pull insight from Gong and win/loss data, then turn it into a sales narrative that resonates with sellers (as well as buyers). You’re a cross functional connector. You move fluidly between Product, Marketing, RevOps, CS, and Sales without needing a title to do it.
What You'll Do Own ramp. Build the onboarding infrastructure that gets new AEs to full productivity fast: role-based learning paths, certifications, and role plays that build real skill, not checkbox compliance. Compress time-to-productivity and make it repeatable as
the team scales. Build deep buyer expertise. Turn Setpoint's SME knowledge into rigorous training on asset-backed finance and our end users’ daily experience. Develop persona guides and conversation frameworks for our key buyers (MDs, Heads of Capital Markets, CFOs, COOs, and Risk & Compliance leaders), and keep it current as the market moves. Codify what top performers do. Mine Gong and win/loss data for the patterns that separate your best reps from the rest. Turn them into playbooks, discovery guides, objection-handling frameworks, and competitive positioning the whole team can run on. Turn tools into value. Build the use case libraries, prompt frameworks, and training that turn AI tools and our broader tech stack into real GTM productivity, not shelfware. Own the function. Define and report on ramp time, certification completion, knowledge scores, and tool adoption. Build a knowledge repository that's always current and scales as
