About the role
This is a hard role to put in a box, which is intentional. The Strategic Initiatives Lead will report to the Chief of Staff and work on the problems that matter most to the business right now — not a fixed function. The first projects will likely sit in Growth and then move to GTM broadly speaking, but where you go next depends on what the company needs and what you're good at/eager to learn.
People who've done this well tend to come from places where the feedback loop was short and the expectations were high — early-stage startups, ex-consultants, strategy roles that bled into execution, or careers where they had to build without a playbook.
We're hiring for a specific way of thinking more than a specific background. This role requires someone with high agency and an extreme sense of ownership. If you build, test, and think from first principles, we want to talk.
What will you be doing?
- Find the wedge: We already have a solid foundation and strong demand generation motion but now it’s time to scale. Your job will be to figure out which channels, which content formats, which distribution motions actually produce predictable pipeline. You run that as a structured research problem, not a campaign calendar.
- Operate AI-natively: Automate what used to take a team. Build the infrastructure you need to build a real demand engine. Clay for enrichment, n8n for workflows, AI in the loop wherever it replaces manual work. The expectation isn't just that you know these tools, it's that you build with them and enable others to do the same.
- Own the outcome: You will be tasked with tackling a focused problem or work stream at any given time — scoped with the Chief of Staff, owned by you end to end. The research, structuring, and execution that turns an ambiguous question into a clear recommendation or a running program.
- Write the playbook: Your wins don't stay with you. What works becomes repeatable and the motion the rest of the team runs as well as the foundation the function is built on. When we find winning plays, scale them, hand them off to the team and start working on the next experiment.
