About the role
Location and Time Zone
Requirements This is a remote role. The candidate should be located in Europe or in an Asian time zone.
The team works on UTC hours, and the candidate must be able to accommodate those hours, though they could be located anywhere in Europe or Asia. Description Cosmos Labs is hiring a Performance and Growth marketing manager to own the paid acquisition and conversion engine end-to-end: paid search, paid social, CRO, and marketing infrastructure. The candidate will be responsible for building, running, and optimizing the paid acquisition and conversion programs for Cosmos, including paid search, paid social, and CRO. They will manage SQL generation targets, cost per SQL, and full-funnel conversion metrics. This role reports to the Enterprise Marketing Director. It is an individual contributor role.
The role requires hands-on work with keywords, audiences, ad platforms, ad copy, landing pages, and platform integrations, and collaboration with internal design and content teams to enable rapid execution. The candidate must be familiar with B2B marketing in the financial industry, particularly in software and professional services, with experience marketing to institutions, Fortune 500 companies, or global financial services and/or fintechs. In addition, you should have experience building lead acquisition funnels for these segments and collaborating cross-functionally to drive customer acquisition through performance marketing. Role
Responsibilities Manage and execute on the performance marketing budget, including platform split, campaigns, and retargeting. Build and manage keyword and ad groups for paid search for the category, competitor, and niche terms, including keyword-level optimization. Run paid social campaigns on X, LinkedIn, and other relevant platforms that use niche audience targeting to find buyers who are difficult to reach on social platforms. Handle the end-to-end ad creative development process to produce, launch, and iterate on ads and landing pages, including writing and testing copy, working with design on creative, and launching new campaigns. Lead KPI reporting on a weekly, monthly, and quarterly basis for paid and performance efforts with clear measures of incrementality and SQL targets. Own the development of the conversion funnel, including landing pages and key site flows, and manage A/B testing processes. Recommend, set up, and maintain the marketing infrastructure that drives conversion and ABM, consistently improving targeting, measurement, and results across the funnel. Drive SQLs: Generate a consistent flow of SQLs to the sales team that increases over time.