About the role
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. The Ads Platform organization drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap. Our Product and Engineering teams work together to build solutions that deliver impactful results for advertisers. We ensure Snap’s ad products are effective, efficient, and customer-centric, enabling businesses to connect meaningfully with our global community. We're looking for a Staff Product Manager to join our Ads Platform Product team as the dedicated vertical lead for Brand Advertising!
About
the Role In this role, you will own the strategy, roadmap, and growth trajectory for Snap's brand advertising business — one of the company’s most strategic revenue pillars. You will define how the world’s leading brands build awareness, consideration, and cultural relevance through immersive, creative-first experiences across Snapchat. You will lead the evolution of Snap’s brand advertising solutions, partnering closely with product, engineering, sales, measurement, and marketing teams to drive meaningful outcomes for advertisers while delivering engaging experiences for Snapchatters.
What You'll Do Own the end-to-end strategy, roadmap, and execution for advertiser-facing brand advertising products across Snapchat. Develop dedicated solutions for key brand verticals including CPG, Retail, Entertainment, Automotive, Technology, Telecom, Financial Services, and Luxury. Define and evolve Snap's approach to upper- and mid-funnel advertising, ensuring advertisers can effectively drive awareness, engagement, consideration, and brand lift. Partner closely with Measurement, Creative Tools, AR, Creator Partnerships, Formats, Delivery, and Product Marketing teams to build differentiated brand advertising solutions. Collaborate with sales teams and strategic advertisers to identify emerging market needs, validate product opportunities, and influence long-term roadmap investments. Leverage experimentation, advertiser feedback, and market insights to inform product decisions and optimize advertiser outcomes. Represent Snap externally with executive stakeholders, agencies, and industry partners to shape the future of brand advertising. Knowledge, Skills & Abilities Deep expertise in digital advertising, brand marketing, and media platforms. Strong understanding of advertiser objectives across awareness, consideration, engagement, and full-funnel measurement. Experience building products that combine creative storytelling, audience targeting, measurement, and optimization. Ability to connect product strategy with advertiser business outcomes and revenue growth. Strong systems thinking across creative, delivery, measurement, and auction ecosystems. Proven ability to influence cross-functional stakeholders across engineering, design, research, sales, and executive leadership. Strong analytical mindset with experience leveraging experimentation and data-driven decision-making. Excellent communication and executive presentation skills. Ability to navigate ambiguity and drive large-scale initiatives from concept through launch. Minimum
