About the role
About Blue Apron Want to build a food system that’s better for everyone? That’s our vision at Blue Apron, with the help of each of our home chefs. With each fast-and-easy meal kit served and each pre-made meal enjoyed, we’re investing in what matters most—our communities and the meals they share. Blue Apron, part of Wonder, delivers incredible home cooking experiences to customers nationwide. Through fresh, pre-portioned ingredients and easy-to-follow recipes, we make cooking at home simple, accessible, and joyful—no subscription necessary. At Blue Apron, we’re reshaping the food industry, combining culinary excellence, innovation, and convenience to meet customers wherever they are. Blue Apron is constantly evolving and growing to best serve our home chefs. Join us and work with a team of industry pioneers across technology, culinary, and logistics, coming together to make every mealtime memorable. About the Opportunity Blue Apron is looking for a driven, analytically sharp Associate Director of Product to own the digital product experience that keeps our subscribers engaged, converting, and coming back. This is a critical leadership role at the heart of Blue Apron's growth strategy—sitting at the intersection of subscription management, ecommerce optimization, and customer lifecycle. You'll own the end-to-end subscriber journey: from the moment a prospective customer first lands on our site through onboarding, plan management, skip and pause flows, win-back, and every touchpoint in between. You'll partner with Engineering, Design, Data Science, Marketing, and CRM to build product experiences that reduce churn, improve trial-to-paid conversion, and deepen the long-term relationship between Blue Apron and its subscribers. Reporting into the VP of Consumer Product at Wonder, you'll operate with significant autonomy—setting your own roadmap, driving your own experimentation program, and owning the metrics that reflect the health of the Blue Apron subscriber base. You'll also benefit from the resources, tooling, and talent network of a larger organization while running a focused, high-ownership product remit. If you're energized by subscription dynamics, love the rigor of conversion optimization, and believe that reducing churn is as much a product challenge as a marketing one—this role is for you. The Impact You Will Make Own the end-to-end Consumer product strategy and roadmap for Blue Apron across platforms Drive measurable improvements in new customer conversion rate, retention, frequency, subscriber churn reduction, and LTV, using data and experimentation to identify and close gaps in the return-user journey Champion the voice of the customer internally, translating behavioral signals and qualitative research into product priorities that resonate at scale Partner with Marketing and CRM to ensure product and lifecycle communication strategies are tightly coordinated, especially around cancel-save, win-back, and re-engagement moments Communicate strategy, progress, and outcomes clearly to senior leadership, influencing roadmap investment and company-wide retention priorities Represent Blue Apron's product priorities clearly within Wonder, aligning with shared infrastructure, platform, and personalization capabilities where they accelerate the roadmap What You Bring to the Table 8+ years of product management experience, with meaningful time spent on consumer-facing subscription products—meal kits, streaming, SaaS, or adjacent Deep subscription product expertise: you understand the mechanics of early engagement and subscription activation, plan flexibility, churn drivers, and win-back—and you've built product solutions that meaningfully move these metrics Strong conversion rate optimization background: you have a rigorous, experiment-driven approach to funnel improvement and a track record of measurable CVR gains Solid data and analytics skills: comfort with SQL, funnel analysis, cohort analysis, and the ability to independently size opportunities and diagnose problems in subscriber behavior Experimentation fluency: experience designing statistically sound A/B tests, interpreting results correctly, and building an experimentation culture on your team Strong lifecycle instincts: you think holistically about the customer journey and understand how to design personalized product experiences that build habit, reduce friction at high-risk moments, and recover lapsed subscribers Clear, confident communicator: you can synthesize complexity into crisp narratives for leadership and drive alignment across engineering, marketing, and operations stakeholders High ownership mentality: you treat your product like a business, hold yourself accountable to outcomes (not outputs), and move with urgency Got These? Even Better Experience at a direct-to-consumer subscription brand (meal kit, grocery, CPG, media, or adjacent) Background working with CRM and lifecycle marketing platforms (Braze, Iterable, Klaviyo, or similar) from the product side Experience with ecommerce checkout and payment flows in a subscription context Prior experience in a startup or high-growth environment where product scope evolves quickly New York / New Jersey Base Salary: $193,500 - $203,000. Wonder uses geographic-specific salary structures, which means the salary offered may vary depending on where the job is located. The final salary offer will take into account various factors, such as the candidate's skills, education, training, credentials, and experience.
