About the role
Director, Demand Generation Competitive base, plus performance
bonus and equity Full time. Remote. About Parkade Parkade is a B2B2C SaaS platform that modernizes private parking for apartments, mixed use, and offices. We help buildings replace stickers, hang tags, and spreadsheets with a fully automated, self-serve app for parking management, enforcement, and customer service. We integrate with major Property Management Systems (PMS) and gate hardware, turning parking into a frictionless experience that lifts Net Operating Income (NOI) for our clients. With a successful Series A behind us, a proven sales process, and a customer base that loves the product, Parkade is in hypergrowth. We are on a mission to become the default parking software for the multifamily industry, and we need your help to get there.
About
The Role The Director of Demand Generation owns the pipeline number. You will design, run, and scale the programs that feed qualified opportunities to our Account Executive team, targeting multifamily owners, operators, and on site Property Managers. You will lead a small team, carry a quarterly pipeline plan tied to AE quota coverage, and report to the CRO as the senior member of the marketing leadership team. The single indicator of success in this role: sourced and influenced pipeline that converts to revenue at or above plan. Why This Role Matters Pipeline ownership: Build and defend a quarterly sourced pipeline plan tied to AE quota coverage and a clear sourced to closed won conversion target. You forecast pipeline the same way a sales leader forecasts bookings. Multi channel execution: Run paid search, paid social, content syndication, SEO, email, webinars, field events, and ABM as one integrated system. No siloed tactics. ABM for multifamily: Stand up named account plays against the top US property management companies. Orchestrate ads, email, direct mail, and field events to land target logos. Persona Strategy & Customer Research: Own the end-to-end persona development process. You must have a proven track record of conducting direct customer/prospect interviews and leveraging quantitative data to build and refine personas that standardize our messaging and optimize channel strategy across the entire funnel. Sales alignment: Partner weekly with the CRO and AEs on ICP, personas, pipeline health, SDR handoffs, and territory coverage. Own the SLAs for lead response and qualification. RevTech ownership: Optimize and own our martech stack, including Hubspot (not yet implemented) and the data sync with Salesforce. Instrument attribution, lead scoring, funnel reporting, and campaign ROI. Budget discipline: Own the marketing budget. Report CAC payback, pipeline per dollar spent, and funnel velocity to the executive team every month. Promotion path: Strong performance opens the door to a VP of Marketing scope as