About the role
About
the role We're building a small, focused execution pod inside Growth Marketing to ship visibility experiments across AI answer engines, community platforms, and third-party listicles. This role is one of three on the pod. You'll work directly with our growth director and our GEO/AEO lead, alongside an ABM/Paid specialist and an SEO specialist. GEO (Generative Engine Optimization) is the work of getting a brand surfaced in AI-generated answers — ChatGPT, Perplexity, Claude, Google AI Overviews, and others — and in the community conversations and listicles those engines pull from. It's a new, fast-moving discipline that combines SEO instincts, content creation, and community work. This is an execution role. You'll be measured on what you ship and where the brand shows up — not on slide decks or strategy frameworks. If you're curious about how LLMs surface answers and want to be early in a new field, you'll thrive here. \n
What you'll do Build presence in AI answer engines Create and optimize content engineered to surface in LLM responses — question-led pages, comparison pages, etc. Track where the brand appears (and doesn't) across major AI surfaces and report on coverage trends in specific products (video). Identify high-intent prompts we should be visible for, and ship the supporting content. Ship two pieces of work per day on average — content, live community insertions, or successful listicle outreach. Get included in third-party lists and reviews Outreach for inclusion in industry listicles, review sites, and category roundups. Manage and grow our presence on G2, Capterra, TrustRadius, and similar platforms in collaboration with the internal team. Build relationships with analyst-style writers and journalists publishing in the category. Show up in community conversations Participate authentically in Reddit, Quora, Hacker News, and other community discussions where the brand should be in the conversation. Identify high-traffic threads where competitors are mentioned and we're not — and change that. Build a presence that's helpful first and promotional second. (Communities will sniff out anything else.) Track and report what's working Log every experiment in