About the role
Gradial helps marketers and creatives move from idea to execution faster. Our platform turns intent into action, automating website updates, design system migrations, and ongoing content optimization while preserving brand integrity across every touchpoint. Backed by leading investors, we’re building software that adapts to the user, not the other way around. We move with urgency, operate with ownership, and solve hard problems from first principles. If you want to do ambitious work, take real responsibility, and help define the future of AI-native content operations, you’ll do your best work here.
The Role As Creative Lead at Gradial, you’ll own and shape our visual and brand identity across every brand surface, from website and product marketing to motion, social, decks, and everything in between. This is not a maintenance role. You’ll translate complex concepts like AI agents, automation, and orchestration into design that feels clear, confident, and human. You’ll work closely with Product and Go-To-Market to ensure what we say externally reflects what we’re actually building internally. If you have exceptional taste, strong opinions, and the ability to move fast without sacrificing quality, this role gives you meaningful ownership over how Gradial looks, feels, and shows up in the world. What You’ll Own Shape and evolve Gradial’s visual identity across all brand touchpoints, including website, product marketing, email, decks, social, infographics, and motion explainers Translate complex technical ideas into brand-aligned design that feels intuitive, modern, and human Partner closely with Product and GTM to ensure brand, messaging, and product reality are always aligned Raise the bar on design quality, polish, clarity, and boldness across the company Move quickly while maintaining a high standard, knowing when to refine and when to ship Set and uphold an extremely high quality bar, pushing back when work doesn’t meet it Build and maintain strong visual systems that scale, not just one-off assets What We Need Strong design instincts and clear opinions, with the ability to articulate and defend design decisions Demonstrated experience building modern, intentional brands or products A systems-oriented mindset. You care about consistency, cohesion, and long-term scalability Comfort starting from a blank page and navigating ambiguity Ability to operate independently without large teams, rigid processes, or perfect briefs Experience designing across multiple surfaces (web, marketing, motion, presentation, social) What Matters Most Taste - you have a sharp eye for what looks and feels right, and consistently make design decisions that elevate the brand Clarity - you turn complex ideas into design that is intuitive, confident, and easy to understand Momentum - you move fast, ship thoughtfully, and keep work progressing without sacrificing quality The salary range for this position is $145,000 – $165,000 annually . Final
