About the role
Drivers Branding Specialist Department: Market Operations & Supply Employment Type: Full Time Location: Philippines Description We are seeking a dynamic and experienced Driver Branding Specialist to join our company. You will play a key role in shaping and executing our brand strategy across various channels and platforms.
Responsibilities Support the execution of branding initiatives in a defined country or area. This is an entry level management role focused on driving branded driver acquisition, retention, and activity while coordinating with marketing agencies and internal teams. The Specialist supports local branding operations and contributes to KPI achievement under the guidance of a Manager or Team lead Support for Local Branding Operations Execute branding campaigns and daily tasks in coordination with marketing agencies and call centers to support branding KPIs. Marketing KPI Achievement and Brand Visibility Execute initiatives to increase brand visibility and awareness, contributing to organic user growth through branded vehicles and other visibility tools. Branded Driver Acquisition, Retention, and Activation Drive programs to acquire new branded drivers, retain existing ones, and increase activity levels by leveraging available tools and coordinating operational campaigns. Vendor Coordination Assistance Support communication with agency teams and ensure tasks are aligned with operational plans. Cross functional Collaboration Interact with internal stakeholders such as HQ streams, marketing, driver ops, and marketplace efficiency to address issues and align tasks. Basic Reporting and Monitoring Track basic metrics related to branding operations and support reporting needs using spreadsheets. Operational Discipline Ensure that activities are executed on time and in line with process guidelines provided by the Supervisor or Manager.
Qualifications Education and Experience Bachelors degree (preferred) in business, marketing, economics, or related fields. Experience in marketing, ride hailing, operations, or customer engagement is a plus. Analytical Skills Experience in Excel/Google Sheets for analyzing data and basic reporting. Familiarity with BI tools like Tableau or PowerBI is a plus but not mandatory. Project Coordination Skills Ability to manage multiple tasks effectively, prioritize appropriately, and consistently meet deadlines while delivering high quality work. Cross Functional Communication Effective communication skills for working collaboratively with various internal teams and external agencies, ensuring clarity and alignment on goals and processes. Problem Solving Abilities Capacity to identify operational issues, analyze root causes clearly, and propose practical solutions effectively. Presentation and Reporting Skills Competent in preparing and presenting clear, concise reports to different stakeholders, providing relevant insights and updates on branding performance. Proactive and Results Oriented Demonstrates proactive initiative, taking responsibility for achieving targets, identifying opportunities for improvement, and actively contributing to process enhancements
