About the role
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. We’re looking for a data-driven and strategic marketing leader to join Snap as Senior Manager, Advertiser Acquisition, responsible for driving Snap’s efforts to attract, convert, and grow small and mid-sized advertisers globally. This role will own the end-to-end strategy, infrastructure, and execution of Snap’s advertiser acquisition engine — spanning both scaled digital marketing programs that fuel small business growth and a newly developed Account-Based Marketing (ABM) approach to deepen engagement with mid-market advertisers. The ideal candidate will combine analytical rigor with creative experimentation, building a unified acquisition system that integrates performance marketing, data-driven targeting, and account-based campaigns to drive measurable growth and long-term advertiser value. This is a unique opportunity to build Snap’s ABM foundation from the ground up — defining target account frameworks, intent-based segmentation, marketing automation infrastructure, and integrated programs in partnership with Business Development (BD) to activate and expand high-value advertisers. What You’ll Do Own Snap’s global advertiser acquisition strategy, driving growth across both small and mid-sized advertisers through a combination of performance marketing and ABM initiatives. Develop and scale ABM programs — define account segmentation, intent data strategy, and campaign architecture to identify and convert high-value advertisers in partnership with BD. Oversee scaled digital acquisition programs (SEM, Display, SEO, CRO, and organic growth) to efficiently acquire small business advertisers and optimize for ROI. Create seamless acquisition-to-nurture journeys by partnering with BD and Sales Programs, ensuring smooth handoffs between marketing, sales, and activation teams. Collaborate with Product, Data Science, and Web teams to design conversion-optimized advertiser experiences tailored to different segments and maturity levels. Implement robust measurement and attribution frameworks to evaluate marketing effectiveness across both self-serve and ABM-driven channels. Identify and test emerging growth levers, including intent-based data tools, targeted placements in relevant industry publications, and new acquisition platforms. Lead and mentor a high-performing team, fostering a culture of experimentation, accountability, and measurable impact. Knowledge, Skills & Abilities Deep expertise in performance marketing, demand generation, and B2B acquisition across paid and organic channels. Proven experience building or scaling Account-Based Marketing programs, including segmentation, data architecture, and campaign orchestration. Strong understanding of B2B buyer journeys, lead scoring, and funnel optimization from awareness to conversion. Analytical and technical mindset with the ability to translate data into strategy and investment decisions. Familiarity with marketing automation, CRM, and ABM tools (e.g., Marketo, 6sense, Demandbase, Salesforce, HubSpot). Experience leading cross-functional growth initiatives in collaboration with Sales, Growth Strategy and Data Science. Exceptional communication and stakeholder management skills. Balance of creativity and rigor — blending testing, storytelling, and analytics to drive measurable results. Minimum