About the role
The role This is a marketing generalist role with a product marketing lean and real ownership from week one. You'll shape how Gauntlet's products show up in the market: owning positioning, launches, and sales enablement across a portfolio serving $1.5B+ in client TVL for some of the largest fintechs, protocols, and capital allocators moving onchain. Your work sits close to product and BD, and it ships into launches, client conversations, and the stories institutions hear about Gauntlet. You'll also contribute to communications (launch comms, events, social, website) as new products ship. Time will split roughly half product marketing, half comms, shifting with the roadmap. About Gauntlet Gauntlet builds the financial systems of the future. While much of onchain finance is focused on point solutions, we operate across the entire stack to offer best-in-class vault products. Today we serve over $1.5B in client TVL across some of the largest fintechs/neobanks, protocols, exchanges, and capital allocators in crypto — and, increasingly, traditional asset management. Our team brings together traditional finance and crypto-native expertise to deliver durable, sophisticated products for institutional clients moving onchain. \n
What you'll do: Own product positioning and messaging for vault products, new strategies, and structured products. Translate positioning into the materials that sell: BD slide decks, landing pages, technical documentation, and proof points. Run product launches end-to-end. Pre-launch data collection, waitlists, launch copy, sales enablement, BD training, mock pitches. Build the sales enablement library. Slide decks, one-pagers, proposals, battlecards, product FAQ. Own the product to marketing feedback loop. Regular sessions with BD to surface objections, adoption blockers, and market signal. Support launch communications. Blog posts and social copy for new product launches (press is handled by an external PR consultant — you coordinate, not pitch). Own the product surface on the website. Product pages, launch announcements, partner integrations. Support co-marketing with partners aligned to Gauntlet's institutional narrative. What you bring: 3–6 years in product marketing, marketing, or communications at a crypto, fintech, or financial infrastructure company. Strong grasp of technical and financial concepts. Hands-on DeFi knowledge is a real plus, but not a gate. A sharp fintech marketer who ramps fast clears the bar. Strong instinct for product positioning: turning technical work into clear narratives and buyer-ready materials. Experience owning product launches end-to-end. Track record of building sales enablement (decks, one-pagers, proposals, battlecards) that BD actually uses. Solid writing across blog posts and social copy. High proficiency with AI tools — you use LLMs and agents in your day-to-day work and have built things with them.