About the role
Define and lead the narrative creative direction across integrated, multi-channel marketing efforts including launches, campaigns, demos, executive storytelling, and ongoing go-to-market (GTM) communications. Craft breakthrough storytelling rooted in audience insight, product truth, cultural relevance, and strategic clarity. Serve as a cross-functional creative lead, partnering across Integrated Marketing, Advertising, Product Marketing, Engineering, and agency teams to solve complex business and narrative challenges. Lead and influence across storytelling disciplines including campaign development, copywriting, scripting, UX writing, editorial systems, presentation storytelling, naming, messaging architecture, and brand voice. Develop and present compelling strategic narratives and creative frameworks to executive stakeholders with confidence and precision. Guide internal creatives, freelancers, writers, production partners, and agencies to deliver strategically grounded, digitally native creative work. Ensure consistency and excellence across fast-moving, ambiguous workstreams while maintaining a high bar for storytelling craft and creative judgment. Incorporate AI tools and emerging technologies thoughtfully into creative development workflows to accelerate ideation and innovation. Contribute hands-on writing and creative development when needed, including concepting, scripting, editing, messaging refinement, and presentation storytelling. Master's Degree in a related field AND 6+ years experience working in a creative space for a global brand. OR Bachelor's Degree in a related field AND 8+ years experience working in a creative space for a global brand. Master's Degree in a related field AND 8+ years experience working in a creative space for a global brand. OR Bachelor's Degree in a related field AND 12+ years experience working in a creative space for a global brand. OR equivalent experience (e.g., demonstrated experience working in a creative space for a global brand). 6+ years experience shipping products, services, or games and/or delivering to customers as a result of an end-to-end design process. 10+ years of experience creating and leading breakthrough creative work for globally recognized brands. Experience across multiple narrative disciplines including copywriting, scripting, digital storytelling, UX writing, messaging systems, and brand voice development. Experience presenting to senior executives and shaping complex narratives with clarity and impact. Experience with modern content ecosystems across digital, social, web, experiential, and product marketing. Experience working in both agency and in-house creative environments. The ability to provide a portfolio of relevant work for review.
