About the role
🚀 Our story Partly's mission is to connect the world's parts and we're doing that by building the first global platform for replacement parts, starting with auto parts. Our big vision is to accelerate the world towards a sustainable future where waste is eliminated and all replacement parts are universally searchable, accessible and available to all. Founded by ex-Rocket Lab engineers, we utilise cutting-edge technology to solve challenging but exciting problems that make a huge impact in a $1.9 trillion industry. We've more than tripled our team over the last 12 months and expect to double in size again over the coming 12 months. We're a global team spanning both Europe and Australasia. We provide a scalable digital infrastructure solution to some of the world's largest businesses and the most exciting startups. Partly's solutions are integrated across hundreds of companies globally, providing the backbone for cataloguing and managing parts online. Our investors in Blackbird Ventures (Canva, CultureAmp etc.), Square Peg, Octopus Ventures, Icehouse, Peter Beck (Rocket Lab), Akshay Kothari (Notion Co-Founder) and Dylan Field (Figma Co-Founder). We're continuing to build a world-class team and ensuring Partly is a place where people can do the best work of their lives. We're proud of the culture we've built at Partly, and our values are lived throughout every experience. 🖍️ This role We are looking for a Director / Head of Product Marketing to build Partly’s product marketing function from the ground up. This is a senior, hands-on builder role for someone who knows how to take a complex B2B platform and make it commercially legible. You will define how our products, rails, and value propositions are understood by buyers, partners, and internal teams — and make sure launches, collateral, and GTM materials are sharp, credible, and repeatable. This role sits at the intersection of product, sales, and strategy. You will work deeply with Product and Engineering to understand what we are building, then translate that into clear segmentation, ICPs, buyer journeys, value propositions, and launch plans. You will work closely with Enterprise Sales, Expansion, and regional teams so that what the market hears is consistent, true, and useful. You are not here to run campaigns. You are here to build the engine that explains the company. This is a role for a hands on builder in a high pace environment. 💻 What will you do Product Marketing Strategy & GTM Definition Own Partly’s product marketing function across core rails, products, and key ICPs Define segmentation, personas, use cases, and buyer journeys across enterprise demand generators and rails users Translate company strategy and product roadmap into clear GTM definitions that sales, expansion, and growth teams can actually use Clarify what each product or rail is, who it is for, what problem it solves, and how it creates value Value Definition & Customer Proof Own and evolve Partly’s value framework across: Selection Convenience Information Value Auditability Define how each dimension shows up by product, segment, and customer type Build value narratives, proof points, ROI logic, and outcome stories grounded in real customer evidence Work with Ops, CS, and commercial teams to turn operational outcomes into defensible customer proof Sales Enablement & Product Collateral Build and maintain the core assets that sales and expansion teams need: narrative decks one-pagers use-case materials launch toolkits case studies value proof Reduce bespoke sales storytelling by standardising what “good” looks like Help ensure enterprise conversations start with clarity, not re-education Launch Readiness & Product-to-Market Translation Own launch readiness from a market perspective Ensure launches are externally coherent, internally understood, and commercially usable Work with Product to convert technical capability into buyer-relevant language without over-promising Support product rollouts across new markets, new segments, and new rails Cross-Functional Product Marketing Leadership Act as the connective tissue between Product, Marketing, Sales, and Strategy Bring customer, buyer, and market insight back into proposition design and roadmap discussions Help shape pricing, packaging, and proposition logic in partnership with leadership Establish the first durable product marketing operating rhythm for the business Want to learn more about the problems we're solving and the culture we're building at Partly? Hear directly from our team here: https://shorturl.at/iAFUX 🥷 Your skills Experience Experience in senior product marketing roles in complex B2B SaaS, infrastructure, platform, or marketplace businesses Track record translating multi-product or multi-stakeholder platforms into clear, commercially effective GTM narratives Experience building ICPs, segmentation, positioning, launches, and sales enablement in growing organisations Strong partnership with Product and Engineering teams Experience supporting enterprise or long-cycle sales motions Capability & Mindset Builder mentality — excited to create the function, not inherit it Excellent narrative and written clarity Comfortable making sense of messy products, ambiguous markets, and evolving company strategy Commercially fluent and comfortable working with sales Able to simplify without losing nuance Strong judgment and ability to prioritise high-leverage work Leadership Credible with founders, product leaders, and sales leaders High ownership and low ego Able to create alignment across teams without needing formal authority Comfortable operating in ambiguity while bringing structure to others
