Culture GTM Lead

• Own Novig's culture GTM strategy across sports, internet culture, and live events — identifying priority moments, audiences, and opportunities

• Turn cultural moments into acquisition engines (NFL Sundays, NBA playoffs, viral trends, tentpole events)

• Source, pitch, and activate creators at scale across Instagram, TikTok, YouTube, and emerging channels

• Run high-volume outbound through cold outreach, inbound, and network sourcing

• Close partnerships end-to-end, from first touch to signed deal, including negotiating deliverables, timelines, and compensation

• Launch campaigns fast and repeatedly, minimizing time from idea to live activation

• Build referral and incentive loops tailored to culture-first audiences to drive organic growth and sharing

• Experiment across creators, affiliates, events, communities, and partnerships

• Develop repeatable playbooks for winning cultural moments and scaling what works

• Track performance and optimize relentlessly, doubling down on what works and killing what doesn't

• Partner cross-functionally with Product, Design, Marketing, and Data to bring campaigns to life

• Execution-first operator who moves fast, ships quickly, and figures things out in real time

• Chronically online with strong instincts for talent, creators, and communities that drive real engagement

• Relentless closer comfortable with high-volume outreach — highly persistent, follows up, pushes deals forward, and doesn't let opportunities die in your inbox

• Scrappy and resourceful — you build systems as you go instead of waiting for perfect ones

• Data-driven but not data-paralyzed — you use metrics to inform decisions, not slow them down

• Clear, compelling communicator who can sell Novig to creators and partners

• Organized enough to manage dozens of partnerships simultaneously, and thrives in fast-paced, high-growth environments with ambiguity and intensity

Why work here, in the words of the people who do

“I work with extremely stellar people, I own real systems, and decisions happen fast. No politics, no waiting for needless red tape. If something's broken, I fix it. If I build something good, it ships.”

“The people! So smart, thoughtful, fun to work with, passionate about their craft, etc”

“I'm having the most fun I've had in my entire career.”

If you want responsibility, trust, and the chance to help build the future of sports prediction markets - take your shot, we’d love to connect.

Not for everyone

• Our work is tied to live sports - that means potential nights, weekends, and pressure included.

• If you need clear swim lanes, a heavy process, or someone to tell you what to do, this won’t be the right environment.

Compensation & benefits

• $140k – $170k base, benchmarked at top-tier tech companies

• Meaningful equity for every employee, regardless of role

• 100% health premiums covered

• 99% dental & vision covered

• 401(k) with 4% company match

• HSA + $1,080 annual company contribution

• $50/monthly company contribution to employee transit

• $27/day lunch stipend when working from our NYC office

• $35/day dinner stipend when working from the NYC office after 6:30pm

Homebase

Union Square, NYC In-person 4 days a week because we genuinely like being around each other.