About the role
AI at Zapier At Zapier , we build and use automation every day to make work more efficient, creative, and human. So if you’re using AI tools while applying here - that’s great! We just ask that you use them responsibly and transparently . Check out our guidance on How to Collaborate with AI During Zapier’s Hiring Process , including how to use AI tools like ChatGPT, Claude, Gemini, or others during our hiring process - and when not to. Hi there! I'm looking for someone who can do two things at once: build our enterprise account-based marketing strategy from the ground up, and bring real discipline and pace to how we run paid media. Today our ABM motion is early, so there's a lot of white space to architect. At the same time, our paid programs need a leader who sets a high bar for testing speed and output quality, for both our PLG and SLG goals. If you're someone who builds with AI as the default way of working and want to own both the strategic architecture and the operational execution, I'd love to talk. Zapier is looking for a Sr. Manager of Performance Marketing to lead our enterprise account-based marketing strategy and manage our paid advertising programs across both self-serve and enterprise motions. This role sits at the intersection of marketing, sales, and customer success, building personalized, AI-powered programs to engage and convert our largest target accounts, while also owning the paid media budget, agency relationships, and testing cadence that drive our broader pipeline. This person will manage a small team, along with our contractor and agency partners, with the potential to take on additional teams as we scale. You'll use AI and automation daily: accelerating experimentation and using data signals to make decisions at speed. Our Commitment to Applicants Culture and Values at Zapier Zapier Guide to Remote Work Zapier Code of Conduct Diversity and Inclusivity at Zapier About You You have 6+ years of experience in ABM, enterprise demand-generation marketing, performance marketing, or an equivalent field. You're comfortable working with Sales, RevOps, Demand Gen, and creative/agency partners to align on target-account lists and engagement plans. You've executed multi-touch ABM campaigns (email, ads, events, personalized outreach, direct mail, etc.) and you're driven by measurable outcomes. You understand account-level metrics (engagement, pipeline, conversion) and iterate campaigns based on data. You have hands-on experience managing large-scale paid advertising budgets and agency relationships across both self-serve and enterprise motions (paid search, paid social, etc.). You have an AI-forward mindset. You actively use AI tools (LLMs, automation platforms, AI-powered analytics) to increase speed, quality, and leverage in your work, and can point to specific systems you've built, not just tools you've tried. You have direct people management experience, including managing individual contributors and external agency or contractor relationships, and you're energized by growing a small team into a larger one over time. You thrive in a remote, autonomous environment and communicate clearly with cross-functional teams. Things You'll Do Define and own the ABM strategy for enterprise targets: account segmentation, journey mapping, campaign plans, and paid ads strategy. Design and lead