About the role
About Grover Founded in 2015, Grover enables consumers and businesses across Europe to subscribe to tech devices and comprehensive technology solutions - from individual smartphones, laptops, and wearables to full corporate device setups. The company offers access to over 1,000 unique tech items on flexible and financially convenient terms. A pioneer of the circular economy, Grover refurbishes and recirculates devices to help eliminate e-waste. At Grover, we give more people access to tech and free them from the burden of ownership. Winning someone’s first order is the easy part. The real craft, and the heart of this role, is what happens next: turning that first subscription into a lasting relationship. As a Senior Product Manager on our Retention team, you’ll own the experience that keeps hundreds of thousands of renters engaged, deepens their trust in Grover, and grows a single subscription into a long-term, multi-device one. You’ll join our Product team at our Berlin HQ (3 days per week, Tuesday to Thursday), reporting into our Director of Product and working day to day with CRM and lifecycle marketing, engineering, design, and data, with regular exposure to senior leadership. What you will contribute Define, own, and execute the product vision, strategy, and roadmap for the retention and engagement lifecycle. Own the end-to-end post-acquisition journey that turns single-subscription renters into engaged, multi-subscription customers, leading the full product lifecycle from discovery to launch across the mobile app, My Tech, subscription management (extend, upgrade, return, buy), multi-subscription flows, and lifecycle notifications. Shape an engaging experience that grows customer lifetime value and reduces revocation. Own and drive the KPIs that define success, such as Multi-Sub Adoption Rate, mobile app engagement, churn and revocation rate, and customer lifetime value (CLV), treating them as a connected system rather than a scorecard. Drive product discovery through A/B testing, user research, and deep data analysis to understand what renters actually need and find new opportunities for engagement and growth. Navigate the real trade-offs between growth and credit risk, partnering with CRM and lifecycle marketers, engineers, designers, and data analysts, and communicating strategy, priorities, and results clearly to senior leadership. What you bring 3+ years of hands-on product management experience, with a proven track record of shipping successful, user-facing products in a B2C environment. Significant experience working directly on a retention, engagement, lifecycle, or subscription-focused product team. Strong analytical and quantitative skills. You’re an expert in data-driven decision-making, A/B testing, cohort analysis, and user analytics, and you can tell a clear story from a messy dataset. Excellent communication, influencing, and stakeholder management skills, with a proven ability to lead and align cross-functional teams toward a shared goal. Deep knowledge of agile development methodologies like SCRUM and Kanban. Proficiency with modern product and analytics tools such as Jira, Amplitude, and Miro. It’s a plus Experience in e-commerce, fintech, or subscription-based business models. A solid understanding of lifecycle marketing and CRM fundamentals, and how they intersect with product strategy. Experience with experimentation platforms like Amplitude, Optimizely, VWO, Google Optimize, or Eppo. Experience thriving in a fast-paced, high-growth startup environment. The Grover Way: How We Drive Success Own It: We take ownership seriously and define what success looks like. We drive shared ownership and don’t wait, we drive. We keep one another accountable and take responsibility when issues arise. Challenge, Decide, and Commit: We engage in proactive support, active listening, and healthy conflict to reach the best outcomes. We value diverse perspectives and, once a decision is made, we commit to it fully. Empower and Grow: We enable, trust, and coach one another toward high performance, always thinking and acting like owners. We seek growth, apply feedback, and support the development of our peers. Respect, Transparency, and Clarity: We strive for clear, respectful, and open communication with no surprises. We simplify complex information so everyone knows the “what, why, and how”. What you will love