Customer Marketing Manager

What you'll do Own email communications to customers: The primary metric for this role is expansion and upsell within the existing customer base, and email is your main vehicle. You'll build and manage campaigns that surface new product capabilities, create upsell moments at the right lifecycle stage, and drive adoption of features customers aren't yet using. Within that, you'll also own the monthly customer newsletter, feature launch announcements, and ongoing adoption programs that deepen customers' use of the platform. Own onboarding and early lifecycle marketing: Take over and improve Ethena's existing new-customer email onboarding program. You'll build a systematic approach to the first 90 days that accelerates time to value, drives feature adoption, and identifies customers who are ready to become advocates early. Run customer webinars: Plan, produce, and host regular webinars for our customer base. You'll bring in product experts, Ethena team members, and customer guests to showcase what's new, what's useful, and what's coming. You own the calendar, the content, the logistics, and the follow-up. Support a customer advisory board: Working with the CCO, establish and manage a formal Customer Advisory Board with senior customer executives: compliance leaders who can shape Ethena's direction. You'll recruit members, run sessions, and make sure the CAB creates real value for participants, with insights flowing back into product and go-to-market. Capture customer stories: Manage the full lifecycle of Ethena's customer advocacy assets: testimonials, case studies, video stories, and pull quotes. You'll identify great stories, build the relationships needed to tell them, and produce assets that show up across sales, marketing, and events. Build and run the reference program: Manage Ethena's customer reference program, matching open sales opportunities with the right customer advocates at the right moment. You'll keep our reference roster healthy, diverse, and protected from overuse. Get customers on stage: Place customers in speaking opportunities at Ethena-produced webinars, at industry events, and at conferences. You'll help coach them, support their prep, and make sure Ethena's name travels with them. Foster customer community: Working with the CCO and marketing team finding moments, virtually and in-person to foster a sense of community among Ethena’s customers. Own peer review programs: Manage Ethena's presence on G2, Gartner Peer Insights, and similar platforms. You'll run a steady cadence of review generation campaigns, coordinate with Customer Success on who to approach, and make sure strong reviews flow back into sales and marketing materials. What makes a great candidate Customer marketing experience: You've owned customer marketing or advocacy programs at a B2B SaaS company. You know what good looks like for lifecycle email, webinars, case studies, and reference management, and you can point to expansion or retention outcomes you've contributed to. A revenue mindset: You think about your work in terms of what it drives, not just what it produces. You're comfortable tying a campaign to expansion ARR, a webinar to upsell pipeline, and a case study to a won deal. A storyteller's instincts: You can spot the compelling angle in a customer's story and know how to pull it out. You write well, coach well, and know the best case studies make the customer the hero. Cross-functional range: This role touches Product, Customer Success, Sales, and Marketing. You're comfortable context-switching, comfortable asking people for things, and comfortable representing the customer's perspective in internal conversations. Bias toward action: You'd rather run a good webinar this month than spend three months planning a perfect one. You're organized enough to keep multiple programs running at once without dropping anything. MarTech & AI fluency: You've built emails and lifecycle workflows in HubSpot. Salesforce familiarity is a plus. You understand how customers move through a post-sale lifecycle and you've built programs around it. You’re a heavy AI user who has built agentic workflows and connected systems to drive faster and better outcomes. Compliance or regulated-industry curiosity: You don't need to be a compliance expert on day one. But genuine interest in the space will serve you well. Physical demands This is sedentary work that primarily involves sitting/standing in a home office environment. Occasional travel may be required. \n $120,000 - $150,000 a year \n At Ethena, we're committed to fair and equitable

compensation. We carefully evaluate each candidate's skills and

qualifications to provide our best possible offer upfront. Our no-negotiation policy ensures that our first offer is always our best offer , promoting pay equity throughout our organization. Physical Demands This is sedentary work that primarily involves sitting/standing in a home office environment. Location Ethena is a remote-first organization and is currently hiring candidates based in the United States. We are not currently offering employer visa sponsorship for this role. AI Usage in Interviews: We’re big fans of AI and use it heavily in our day-to-day work. That said, to ensure fairness and accurate skill assessment, we do not allow the use of AI tools (including note takers, transcription tools, or recordings) during interviews. If you have questions or need accommodations, we’re happy to chat — just let us know.

Benefits The

benefits offered for this position can be found here . We provide unlimited PTO. How to Apply Applications for this position will be accepted via our job board . Excited about the opportunity, but worried you don’t meet all the

requirements? Apply anyway, and give us both the chance to find out. We welcome you to read more about our approach to job descriptions by our Chief People Officer, Melanie Naranjo. Curious to know what it’s like to interview with us? Read more here . Ethena is proud to be an Equal Opportunity Employer and is committed to a diverse and inclusive workplace. We believe that a successful organization is one that celebrates its employees for who they are, who they love, and the unique lens through which they experience the world. Ethena does not discriminate based on race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or other legally protected status. We understand that our differences make us better. They empower us to learn from each other, lean on each other, and create a product and community that models the behavior we hope to see in others. Disclaimer: The salary, other

compensation, and

benefits information are accurate as of the date of this posting. The Company reserves the right to modify this information at any time, subject to applicable law.

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