About the role
Gradial helps marketers and creatives move from idea to execution faster. Our platform turns intent into action, automating website updates, design system migrations, and ongoing content optimization while preserving brand integrity across every touchpoint. Backed by leading investors, we’re building software that adapts to the user, not the other way around. We move with urgency, operate with ownership, and solve hard problems from first principles. If you want to do ambitious work, take real responsibility, and help define the future of AI-native content operations, you’ll do your best work here.
The Role We’re looking for a GTM Engineer to build the systems that turn buying signals into qualified meetings. This role sits within Marketing but works across Sales, founders, and go-to-market leadership to make sure the right accounts get the right outreach at the right time. You’ll own the technical and operational engine behind intent-driven outbound, combining AI tools, enrichment workflows, experimentation, and reporting to drive pipeline from named accounts. This is a hands-on role for someone who likes building as much as operating. You should be excited to work across tooling, data, messaging, and execution, and to treat outbound as a system that can be engineered, tested, and improved over time. The right person will combine technical fluency with strong growth instincts and clear revenue accountability. What You’ll Own Build and operate the intent signal stack across website activity, paid engagement, event participation, social activity, hiring patterns, funding events, job changes, and other high-value account signals Surface and prioritize the highest-conviction target accounts each week with a clear view into why they matter and why now Design enrichment and research workflows that generate account briefs at scale, including tech stack, recent company developments, stakeholder context, and tailored outreach angles Own the workflow layer for scoring, routing, enrichment, and trigger-based outbound using tools like Clay, OpenAI, Claude, and other GTM automation platforms Build and run personalized outbound programs from founder, AE, and vertical lead inboxes so every send is timely, relevant, and tied to real account context Stand up a repeatable experimentation engine across messaging, hooks, channel mix, sequencing, and send patterns, then codify what works into scalable plays Track performance from signal to meeting to pipeline, with clear reporting on reply rates, meetings booked, SALs generated, and pipeline sourced by account, campaign, and signal source Partner closely with Sales to improve lead handoff, outreach timing, and account coverage across key verticals Kill weak campaigns quickly, double down on what converts, and continuously raise the quality of the system What We Need 4+ years of experience in growth, demand generation, marketing operations, GTM engineering, growth engineering, or technical outbound in a B2B SaaS environment Hands-on experience building workflows with tools like Clay, LLM APIs, enrichment providers, CRM platforms, and marketing automation tools Strong technical fluency and comfort working across data, automation, prompt workflows, APIs, spreadsheets, and systems design Proven ability to turn fragmented intent signals into structured account prioritization and outbound execution Experience running or supporting highly personalized outbound motions for enterprise or named accounts Clear understanding of funnel performance, with the ability to measure and improve reply rates, meetings booked, sourced pipeline, and conversion by segment Strong copy and messaging instincts, especially for concise, human outbound tailored to account context High ownership mindset with comfort operating cross-functionally across Marketing, Sales, and leadership Bias for action and experimentation, with the judgment to test quickly and cut what is not working Ability to communicate clearly with both technical and non-technical stakeholders
