About the role
Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. Role Overview We are looking for a tenacious, data-driven, and highly agile Specialist of Japan Digital Marketing to support our aggressive growth within the Asia-Pacific and Japan (APJ) region. In this dedicated individual contributor role, you will be the scrappy, on-the-ground engine powering our digital programs in Japan. You will take high-level global and APJ strategies and translate them into culturally resonant, high-converting digital campaigns tailored specifically for the Japanese market. You are a resourceful, AI-first marketer who isn't afraid to roll up your sleeves and experiment. You know how to leverage marketing technology and generative AI to punch above your weight, accelerating transcreation and campaign deployment. You will serve as the localized digital expert, ensuring our brand speaks authentically to Japanese enterprise buyers while driving measurable pipeline velocity. What You Will Do Local Digital Execution: Support the rollout and optimization of localized paid media programs—including Search, Social, and Display—ensuring all campaigns are linguistically precise and aligned with Japanese business etiquette. AI-Driven Agility: Leverage generative AI and agentic pipelines to accelerate the localization of ad copy, automate routine content variations, and ensure high-velocity creative testing specific to the Japanese market. Search & Generative Engine Optimization: Collaborate with global and APJ teams to implement region-specific SEO and GEO strategies, maximizing organic visibility across both traditional search engines and AI chatbot platforms in Japan. APJ & Global Alignment: Act as the primary paid media liaison for Japan, working closely with the broader APJ regional marketing team to share data-backed insights, align on regional goals, and adapt global campaigns for local success. Pipeline Tracking & QA: Monitor the lead lifecycle from initial digital inquiry to Sales Development (xDR) handover, implementing rigorous quality assurance (QA) to maintain absolute brand compliance across Japanese touchpoints. Resourceful Problem Solving: Navigate complex localization bottlenecks by managing local vendor relationships and utilizing internal marketing technology stacks to their absolute fullest. What You Will Bring Experience: 2–5 years of scrappy, hands-on experience in digital marketing, demand generation, or campaign execution, specifically within the Japanese B2B tech landscape. Regional Expertise: Deep, practical knowledge of Japanese business culture, digital consumption habits, and localized enterprise buying cycles. Language Skills: Native-level fluency in Japanese and professional working proficiency in English to effectively bridge the gap between local sales teams and global marketing hubs. AI & Tech Fluency: An eagerness to adopt AI-first workflows and hands-on experience with modern marketing platforms (e.g., Salesforce, Marketo, Google Ads, LinkedIn Campaign Manager). Data-Obsessed Mindset: A strong analytical foundation with the ability to dive into performance metrics, track regional cost-per-acquisition (CPA), and continuously optimize campaign spend. Grit & Tenacity: A highly organized, self-starting nature with the inventive spirit required to scale localized programs efficiently in a fast-paced, matrixed environment. Key team Player: Always ready to support the broader team for success. #LI - hybrid #P25583 The Okta Experience Supporting Your Well-Being Driving Social Impact Developing Talent and Fostering Connection + Community We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one. Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation. Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.