About the role
Associate Vendor Manager - Deliveroo HOP Location - London, UK About Deliveroo HOP At Deliveroo Hop, we are building a global grocery retailer from the ground up. Launched in September 2021, Deliveroo Hop is Deliveroo’s rapid grocery delivery service, bringing customers the freshest, tastiest food and essential items to their door in as little as 20 minutes. We are live across the UK, UAE and Italy, and have ambitious plans to become the world’s leading on-demand grocery proposition. This is an exciting time to join the Hop team within the broader Deliveroo organisation — we are just getting started. We’re looking for highly driven, entrepreneurial individuals to help us build the leading speedy grocery delivery service.
About
the Role The Associate Vendor Manager plays a critical role within the Deliveroo Hop Commercial team, with clear accountability for the day-to-day account management and commercial performance of a defined portfolio of vendor partners. This role combines commercial ownership, account management, trading execution, and cross-functional coordination to drive vendor growth, operational excellence, and customer experience. The Associate Vendor Manager acts as the primary point of contact for their vendors and is responsible for delivering against revenue, margin, availability, and in-app performance targets.
The role requires strong commercial acumen, analytical capability, relationship management skills, and the ability to operate effectively in a fast-paced, high-growth retail environment. Key
Responsibilities 1. Vendor Account Management & Commercial Ownership Own the day-to-day management of a portfolio of vendor accounts. Act as the primary commercial contact for vendors, building strong, collaborative relationships. Lead joint business planning (JBP) processes with vendors to align on growth opportunities and performance targets. Conduct regular performance reviews, identifying risks and opportunities across revenue, margin, availability and promotional performance. Negotiate cost prices, funding agreements, and promotional mechanics to drive commercial outcomes. Support the Senior Vendor Manager in developing new commercial partnerships and expanding existing relationships. Lead new vendor onboarding, set-up and commercial processing. 2. Trading & Range Strategy Own product selection, ranging and promotional planning for assigned vendors. Identify and list new products in line with customer needs, market trends and competitive benchmarking. Continuously review assortment performance and rationalise underperforming SKUs. Manage pricing strategy in collaboration with internal stakeholders to ensure competitiveness and margin delivery. Drive category growth through strategic product launches and seasonal activations. 3. Merchandising & In-App Performance Manage in-menu merchandising to maximise visibility, conversion and sales growth. Oversee menu management including imagery, product descriptions, and uploads to ensure best-in-class in-app execution. Ensure high standards of in-app fidelity and customer experience. Work closely with the Product team to resolve menu or technical issues impacting performance. Partner with DME to implement in-app campaigns, sampling initiatives and promotional activations. 4. Performance Analysis & Reporting Drive data-led decision making through detailed analysis of vendor and product performance. Build and maintain dashboards to track key KPIs including sales, margin, availability, promotional ROI and range performance. Deliver structured performance reporting internally and externally to vendors. Translate insights into clear strategic recommendations and action plans. 5. Cross-Functional Collaboration Work closely with Operations, Supply Chain, Marketing, Product and Finance teams to ensure seamless execution of vendor plans. Support resolution of operational issues impacting vendors. Contribute to broader Hop strategic initiatives and commercial projects.
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