About the role
Eightfold is hiring a Creative Director to lead brand and creative company-wide — from visual identity to campaign execution to video production out of our HQ studio. This isn't a role that directs from above. You'll set the creative vision and also do the work: shoot and edit a same-day video, ship a banner ad, give sharp feedback on a designer's draft, all in the same week. The right candidate has led creative in B2B SaaS for 10+ years and can point to a brand's visual identity they evolved — with business results attached, not just a portfolio refresh. They're a strategist and an operator: comfortable setting go-to-market creative direction one day and operating a camera the next. You'll manage and grow our small creative team, partner with demand gen and product marketing to connect brand to pipeline, and keep our in-house studio running as a production capability we don't have to outsource.
Responsibilities Vision & strategy Own creative vision for how Eightfold shows up in market — brand, campaigns, product marketing — partnering with VP Brand on positioning and narrative direction. Lead evolution of the visual brand system as the company matures, ensuring consistency from HQ-produced brand assets to close, working with existing design team. Brand & visual system Steward brand guidelines, visual identity, and design systems across all touchpoints (web, product marketing, sales collateral, campaigns). Drive brand consistency across geographies and functions as team scales. Video/motion & content production Personally shoot and produce quick-turn video content at HQ using the in-house studio (camera, lighting, podcast setup) — exec interviews, product demos, social clips, culture content. Edit video in-house for fast-turnaround needs; know when to bring in outside editors for higher-production work. Oversee video/motion strategy and production standards for larger campaign or launch assets. Own the studio as a creative asset — keep equipment/workflow running so content can be produced on short notice without waiting on outside vendors. Web & UX Partner with product/UX and web teams to ensure brand fidelity across the corporate site and digital experiences. Weigh in on UX decisions where they intersect with brand and visual design. Player/coach execution Manage, mentor, and grow the internal creative team — building out additional hires as scope requires. Roll up sleeves on hands-on design work when needed (campaign assets, social posts, banner ads, event artwork, quick-turn requests) — this is not a pure-management role. Set creative direction and give sharp, specific feedback on team output. Cross-functional partnership Work closely with demand gen, product marketing, and comms to ensure creative output ties to pipeline and revenue goals, not just aesthetics. Manage external agency/freelance relationships as needed to supplement in-house capacity.
