Senior Product Manager, Retail

Join us in our mission to transform the way people shop and eat, where impact, innovation and growth drive everything we do. Our Product team defines how millions of people experience Deliveroo, turning complex marketplace challenges into simple, high-impact solutions. Working at the intersection of data, design and engineering, we set direction, prioritise what matters most, and deliver outcomes that move the business forward. We’re looking for a Product Manager to join our London team. This is a hybrid role. In this role, you’ll help us define and build purpose-built, highly differentiated shopping experiences across our growing portfolio of Retail categories. What You’ll Be Doing You’ll be joining the Retail Categories team. Retail only wins category by category; a single, generic shopping experience cannot do justice to the unique ways people buy apparel, auto parts, or home improvement goods. This role owns the end-to-end category shopping experience for a defined portfolio, transforming broad customer promises into shipped surfaces and distinct emotional hooks that drive habitual buying behavior. Here’s what your day-to-day might look like: Define Category Strategy: Formulate the category experience strategy and decide which categories and bets to invest in first, sequencing for maximum growth and impact. Execute Signature Product Bets: Translate each category's promise into concrete, testable product bets—such as personal-shopper features using doorstep returns for Apparel or fitment-accurate part lookup for Auto Parts—and ship them end to end. Optimise Category Surfaces: Own the category merchandising and storefront surfaces that differentiate one vertical from another while maintaining a cohesive and intuitive Retail experience. Leverage Platform Capabilities: Partner with shared platform infrastructure (such as doorstep returns or fulfillment) to build bespoke category experiences without rebuilding core infrastructure. Drive Cross-Functional Collaboration: Partner deeply with BD, Sales, Catalog, and Search teams to ensure category surfaces are powered by accurate data and align cleanly with merchant relationships. Measure Impact: Use data, customer insight, and experimentation to prioritise initiatives, define success metrics, and directly move the needle on conversion and repeat purchases. What You’ll Need to Thrive Essential Proven Consumer Product Experience: Demonstrated success in product management on consumer-facing products, ideally within e-commerce, marketplaces, or multi-sided platforms. Track Record of 0-to-1 Innovation: Proven ability to ship brand-new or highly differentiated shopping experiences, navigating ambiguity to break broad opportunities into focused, testable bets. Strong Analytical Capabilities: Comfort driving data-informed prioritisation, establishing robust success metrics, and utilising experimentation to measure category-level impact. Stakeholder & Business Partnership: Experience partnering closely with cross-functional product teams (Engineering, Design, Analytics) as well as commercial teams like BD and Sales to align business needs with product strategy. Customer-Obsessed Product Instinct: A natural intuition for customer behaviour, understanding what makes a shopping experience feel right and how to design the emotional hook that drives retention.